Lace n Lingerie - July 2019
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In this issue
• Cover Story: Thermal wear, growth through innovation Growing fashion consciousness amongst people irrespective of the season has led to the demand for thermal wear in India and brands are reaping rich dividends from this trend. • Q & A: Harboring new visions... We trace Mr. Praveen Sharma's trailblazing career as Senior General Manager, Benetton and speak to him about his new role as Vice President at Spykar. • ViewPoint: Why are bra adjusters at the back instead of the front? It has always been a point of discussion and perhaps debates too. While some brands did have these adjusters at the front, they too now have them at the back of the bra after women started complaining about the bulk. We spoke to some designers on their take on this. • Red Hot Erotic lingerie...how viable is the business? Is it economically viable for brands to openly explore the Indian market in erotic lingerie? We try to decode... • Style Are lingerie trends worth the hype: Don't women simply love to wear beautiful and elegant lingerie? Of course, they do! So, we've rounded up some lingerie trends for this year that will stay on till 2020.
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