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MAY 2019 LACE N LINGERIE • VIEWPOINT Does luxury lingerie empower you? In the West, people pay careful attention while buying lingerie and give importance to the make, size, style, and perhaps the brand tag. However, back home, lingerie is more of a necessity than comfort or luxury. We try to decipher what it means to people here. • RED HOT every deé by amanteé Amanté, the leading intimate wear brand, synonymous with quality, serves up another incredible range...every dé lingerie that exudes style and feminity. • COVER STORY One for Many, Unhooking the multiway bra Convertible bras, better known as multiway bras, are a must for every bra closet because of their versatility to support any kind of attire. We take a look at the stylistic angle and functionality of this unique piece of lingerie that is fast becoming almost every women's favourite. • STUDY Global lingerie market, an overview-2 In the first part of the global intimate apparel industry documented the scope of the growth of the industry, the overall market segmentation and the future of the lingerie market globally. In part two of the study, we touch upon each segment of lingerie, the advancements in technologies that are driving and impacting the segment and the consumer behavior defining the growth in this industry, among other things.

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