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In this issue

The new battleground for retail is undoubtedly ‘Customer Experience’. Irrespective of the segment of retail, consumers expect retailers to deliver them personalised, easy and unified experiences similar to those provided by companies born in the digital age and reshaping consumer expectations like Google, Facebook, Amazon, WhatsApp, Apple. To cater to the consumer of today who is evolved, well-traveled, connected, and has enough disposable income, brands and retailers are embracing technology in a big way. Towards this, they are higher technology experts – CIOs / CTOs – who drive a seamless user experience in an effort to blend in with the increasingly digital world and provide convenience and benefits to the consumer.

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