In this issue

Retailers need to do a lot to succeed in the Indian market. Th ey need to
sell good quality at competitive prices, market their product eff ectively,
all the while growing their business. One way to grow fast is by
franchising.
Franchising is an evergreen module that never goes out of fashion. It is
one of the most fruitful motivating business opportunities that can lead
to the foundation of a successful business empire. Opening a franchise
comes with a set of rules, expectations, and skills completely diff erent
from launching one’s own retail brand. As with any business venture,
franchising is not immune to risk, but if undertaken in the right way, it
can be a vehicle of success for both the franchisor and franchise.
IMAGES Retail’s November edition brings you the pros and cons of
Franchising in Retail. Th e issue covers the topic from both ends - the
retailers who off er franchises of their brand, and from the point of view
of franchise owners. Th e issue talks in depth about major retail players
and the breakup between their own stores and franchises, investment
required, guidelines, revenue and footfall fi gures. Experts and retailers
from the industry outline the challenges they’ve faced trying to establish
a franchise business and detail other important aspects of choosing the
right franchiser and franchise.
Th e edition also brings an exclusive feature on ‘Transit Retail’, a deep
dive into how retail contributes to an airport’s revenue and why airports
are self-sustained shopping enclaves which drive in sales as they create a
unique shopping experience.

Images Retail Magazine Description:

Launched in 2003, IMAGES Retail magazine took on the task of analysing the emerging organised retail industry at a time when the industry itself had little data to work on. The magazine covers the gamut of Indian and International movements in retail technology, logistics and supply chain, store formats, store design, retail real estate, franchising and human resource, besides reporting on significant directions within India’s sunrise industry.

The magazine is widely acknowledged India’s leading retail intelligence publication for decades now, providing news, insights, research & analysis, intelligence and data covering retail operations across all Indian markets.

The mission of the monthly B2B magazine – published exclusively for the retail industry – is to bring industry leaders and brand owners up to date with the latest in retail technology & innovations, provide them with in-depth research, studies and analytical, insightful features which help them grow their businesses in India. The magazine aims to spark ideas and shape agendas for decision makers in India’s competitive retail industry.