Images Retail - November 2018

Bu sayıda

Retailers need to do a lot to succeed in the Indian market. Th ey need to sell good quality at competitive prices, market their product eff ectively, all the while growing their business. One way to grow fast is by franchising. Franchising is an evergreen module that never goes out of fashion. It is one of the most fruitful motivating business opportunities that can lead to the foundation of a successful business empire. Opening a franchise comes with a set of rules, expectations, and skills completely diff erent from launching one’s own retail brand. As with any business venture, franchising is not immune to risk, but if undertaken in the right way, it can be a vehicle of success for both the franchisor and franchise. IMAGES Retail’s November edition brings you the pros and cons of Franchising in Retail. Th e issue covers the topic from both ends - the retailers who off er franchises of their brand, and from the point of view of franchise owners. Th e issue talks in depth about major retail players and the breakup between their own stores and franchises, investment required, guidelines, revenue and footfall fi gures. Experts and retailers from the industry outline the challenges they’ve faced trying to establish a franchise business and detail other important aspects of choosing the right franchiser and franchise. Th e edition also brings an exclusive feature on ‘Transit Retail’, a deep dive into how retail contributes to an airport’s revenue and why airports are self-sustained shopping enclaves which drive in sales as they create a unique shopping experience.