Business Of Fashion - November 2021
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November 2021 issue Digital Access. - Magazine Details
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Winter is here, and so is the season when brands get their warmest, trendiest products out, coupled with equally attractive fashion accessories – scarves, muffl ers and gloves. ‘The more, the merrier’ is the mantra this season and brands are ensuring that consumers are spoilt for choice when it comes to fabrics, textiles and patterns! Our winter wear issue this year looks deep into the season’s fashion market that has come out of a rough year for business. With lockdowns everywhere and people forced to stay at home, winter wear was hardly something the Indian consumer was keen on investing in last year. But, as has been true for other seasonal fashionthis year, winter wear, too, is seeing a surge in demand primarily driven by people stepping out of their homes to go to work or enjoying their workcations. Demand is also being driven by the need to evolve their style quotient this year, infl uenced by social media and rising spending power. As consumers look to fashion comfortable silhouettes and oversized jackets, we look to decode further the marketing trends this season that brands are resorting to and how they are setting their pricing strategies to make products aff ordable and business profi table.
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Boom-Time For Vegan Fashion
The vegan leather market worldwide will expand to nearly $90 billion by 2025, while the overall vegan fashion market will reach $837 billion by 2030. The numbers speak of the groundswell of interest in vegan fashion. Since the most on-trend vegan leathers and fabrics are plant-based, the increase in patronage of these items is also good news for India's farmers.
Primal Gray: An attention to clean and linear silhouettes
Claimed to be built on transparent production, transparent fibre and fabrics, transparent composition and circular productive practices, Primal Gray positions itself as a conscious fashion brand.
A commitment to craftsmanship
SDS by Kushal Shah specialises in luxury prêt, couture, and bespoke menswear. The label maintains that its retail strategy is focused on creating a memorable, high-end shopping experience for customers. Recently, it has opened a flagship store in Mumbai's Kala Ghoda district. In an interview with Images Business of Fashion, Kushal Shah Principal Designer & Founder of the label said, \"One of the biggest challenges we face is educating customers about the value of high-quality, well-crafted menswear. Many customers are accustomed to fast fashion and are not well-versed with the difference between a custom-made garment and ready-to-wear.\" Excerpts.
Purplle: Making beauty accessible
Started as a beauty marketplace, Purplle.com today has grown into a community that enables beauty for all, says Manish Taneja. The business expanded to fill the gap in the market with home-grown private D2C brands that make beauty products affordable and accessible to women across India, Taneja, its Co-Founder and CEO informs Images Business of Fashion in an interview.
KOCHI BIDS ADIEU TO THE GRANDIOSE FASHION SPECTACLE!
LULU FASHION WEEK 2023 - SPRING/SUMMER
The woman at the helm of Melissa India
Ruchi Sally currently helms Melissa India, a company founded in 1979 in Rio de Jenario, now a fashion favourite across 90 countries, including the fashion capitals of New York, London and Sao Paolo. The brand has seen multiple design partnerships with leading names including Karl Lagerfeld, Zaha Hadid, Jason Wu, Jeremy Scott, and Vivienne Westwood. With 16 years of experience in building brands in India, in her current role Sally is tasked with growing this international favorite brand's footprint in India.
ELI BITTON: BRIDGE-TO-LUXURY
Left battered and in a dilemma by Covid, Eli Bitton had to make a decision. To launch a fashion house in India. Thus the eponymous brand was born.
HUMAN FACES OF FASHION: UNVEILING THE EMOTIONAL PERSONAS OF 3 STAKEHOLDERS IN FASHION RETAIL STORES
Every fashion brand has its own unique identity, which is a reflection of the people behind it. And behind every successful fashion retail brand are individuals who are passionate, resilient, and emotionally invested in their work.
We are all about fashion
In May 2005, ALDO was introduced to India with the first store opening in Mumbai, Phoenix High Street. Since then it has further expanded and has its presence in all major cities across India. As an extension to the ALDO brand, ALDO Accessories stores were launched. Apparel Group India Pvt.Ltd has been the partner in India. The brand has roped in Bollywood actor Janhvi Kapoor as its ambassador. It has recently launched its Spring-Summer collection. N Bobo Meitei interacted with Abhishek Bajpai, CEO of Apparel Group India, to discuss a range of topics. Excerpts
THE RECIPES FOR VALUE CREATION
At the 22nd edition of India Fashion Forum (IFF) held between February 28 and March 01, 2023 at Conard Bengaluru, several brand custodians shared their strategic moves that veered their businesses toward profitability. The session was conducted by Bijou Kurien, Chairman, Retailers Association of India.
