Business Of Fashion Magazine - November 2021Add to Favorites

Business Of Fashion Magazine - November 2021Add to Favorites

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In this issue

Winter is here, and so is the season when brands get their warmest, trendiest products out, coupled with equally attractive fashion accessories – scarves, muffl ers and gloves. ‘The more, the merrier’ is the mantra this season and brands are ensuring that consumers are spoilt for choice when it comes to fabrics, textiles and patterns!

Our winter wear issue this year looks deep into the season’s fashion market that has come out of a rough year for business. With lockdowns everywhere and people forced to stay at home, winter wear was hardly something the Indian consumer was keen on investing in last year. But, as has been true for other seasonal fashionthis year, winter wear, too, is seeing a surge in demand primarily driven by people stepping out of their homes to go to work or enjoying their workcations. Demand is also being driven by the need to evolve their style quotient this year, infl uenced by social media and rising spending power. As consumers look to fashion comfortable silhouettes and oversized jackets, we look to decode further the marketing trends this season that brands are resorting to and how they are setting their pricing strategies to make products aff ordable and business profi table.

Deepika Padukone Boards Adidas Bandwagon

Adidas has welcomed global superstar and youth icon Deepika Padukone to the brand.

Deepika Padukone Boards Adidas Bandwagon

1 min

WINTER WEAR DRIVEN BY COMFORT AND WORKCATIONS

The Indian winter wear market has grown immensely this year and demand is pouring in from all corners of the country. While part of this surge in demand post COVID is a result of people going back to office, a part is also driven by those travelling to serene locations and hill stations to ‘work from home’. The growth in such workcations has led to demand for winter wear almost all year round.

WINTER WEAR DRIVEN BY COMFORT AND WORKCATIONS

10 mins

FASHION REIMAGINED: CONVERTING CHANGE TO PROGRESS

The Indian consumer’s behavioural and consumption patterns were already changing when the pandemic hit the fashion industry. The consumer was already leaning towards online purchases and treating in-store shopping more like an experience. The pandemic has only accelerated this change. At the Phygital Retail Convention, experts from the fashion sector deliberate on how they have adapted to this change quickly enough to benefi t from it and what the future holds.

FASHION REIMAGINED: CONVERTING CHANGE TO PROGRESS

10 mins

MAKING IT BIG IN FASHION

From being turned down by Levi Strauss & Co. in a campus placement to being its Managing Director & SVP for South Asia, Middle East, and Africa, the journey of Sanjeev Mohanty is an example of resilience and confidence. His has also been a journey that mirrors the growth of the fashion and retail business in India when the country opened to Foreign Direct Investment (FDI).

MAKING IT BIG IN FASHION

5 mins

Read all stories from Business Of Fashion

Business Of Fashion Magazine Description:

PublisherImages

CategoryBusiness

LanguageEnglish

FrequencyMonthly

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.

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