In this issue

Dear Readers,
These are transformative times for the business of fashion. Consumer behaviours, digitalisation, discounting impact, supply chain snags and sustainability demands are challenging us. The larger ecosystem has started terming the fashion business as “difficult”, whereas it was seen a couple of decades back as an area of immense opportunity delivering secular growth. As we rethink, reimagine and remodel our industry and become a great force again it’s time to shake off whathas- been and give life to the next Golden Age of Fashion Creation. It’s time to make the business of fashion great again with India Fashion Forum 2024 (IFF).

Launched in the year 2000, IFF, India’s biggest fashion intelligence event, is a powerful blend of conference sessions, workshops and master classes. Zoned exhibitions and industry awards mark IFF’s confluence of the biggest consumer trends, market intelligence and retail innovation in the business of fashion in India.

Les Petits brings Lapin House to India's Kidswear market

Fashion luxury house for children, Les Petits, has introduced Greece-based kidswear brand Lapin House to the Indian market. Les Petits is a pioneer in the kids' luxury fashion industry, offering premium fashion apparel, accessories, and furniture from leading international brands such as Versace, Moschino, Dolce & Gabbana, Fendi, and many others.

1 min

Accessorize London unveils 'Angel' category to fuel growth in kids fashion accessories

Fashion accessories brand, Accessorize London, is targeting expansion in the kids segment with the launch of its latest category, 'Angel.'

1 min

Arrow unveils Winter 23 ceremonial collection

Menswear brand Arrow launched its Winter 23 Ceremonial Collection, featuring an exquisite range of premium suits, blazers, shirts, and bundis tailored to elevate the wedding season style, the company announced in a release last week.

1 min

Celio India unveils anime inspired merchandise

Premium French menswear brand Celio India has launched its highly anticipated Demon Slayer: Kimetsu no Yaiba officially licensed merchandise, the biggest blockbuster licensed collection of the season.

1 min

Snitch introduces timeless collection inspired by Japanese culture

Fast-fashion men's apparel brand Snitch has dropped its new Sukajan collection.

1 min

Myntra Beauty's 'Virtual Try On' enables 2x jump in conversions

Myntra continues to record strong demand within the Beauty and Personal Care sector, as beauty enthusiasts flank the platform for its assortment of leading homegrown and international brands, compelling value offers and its seamless tech-first end-to-end shopping journey.

1 min

Credo Brands Marketing stocks close at 12% premium on its debut

Mumbai-based retailer Credo Brands Marketing made a stellar market debut today as its shares closed at a significant 12% premium. The stock was listed at ₹282 per share on the Bombay Stock Exchange (BSE) and ₹282.35 per share on the National Stock Exchange (NSE). Closing figures showed MUFTI's share price at ₹312.50 per share on BSE, reflecting an 11.61% premium, and ₹311 per share on NSE, indicating an 11.07% premium, the company announced in a release on Thursday.

1 min

Reliance Ajio adds Earthy Tweens' green fashion to online lineup

In a significant move toward expanding its online footprint, Earthy Tweens, a leading Indian brand specializing in sustainable and organic clothing for women and kids, has recently listed its most sought-after products on the renowned Reliance Ajio online platform, the brand announced in a release on Wednesday.

1 min

Birla Cellulose collaborates with Algaeing to introduce innovative algae-powered fiber

In a move towards sustainable textile manufacturing, Algaeing TM, a front-runner in clean textile innovation, has teamed up with the global leader in man-made cellulosic fibers, Birla Cellulose to develop a unique, algae powered cellulosic fiber.

1 min

Netflix and UNIREC partner for green fashion: "The Archies' merchandise with a purpose

Mumbai-based sustainable fashion brand UNIREC joined forces with Netflix to introduce an exclusive line of merchandise for the recently released film 'The Archies.'

1 min

Parineeti Chopra unveils personal care brand Clensta's new campaign #TheBetter Way

Personal care brand Clensta has unveiled its new campaign #TheBetter Way along with its partner and investor Parineeti Chopra. The campaign urges consumers to refrain from becoming creatures of habit and to keep evolving from making 'good' to 'better' living choices.

1 min

Global women's accessories brand Parfois joins forces with Myntra for India debut

Myntra has announced the addition of Parfois, a renowned Portuguese women's accessories brand, to its international brands portfolio. The collaboration marks Parfois entry into the Indian market.

1 min

Uniqlo opens 13th store in India at The Mall of Faridabad

Japanese global apparel retailer, Uniqlo has opened its first store in Faridabad. Located at the newly-opened The Mall of Faridabad, the new store brings Uniqlo's exceptional shopping experience to the Faridabad community, with its entire range of Life Wear high quality, thoughtfully designed, and functional clothing. This is the brand's 8th store in Delhi NCR, and 13th store overall in India.

1 min

Arrow unveils new identity stores

Menswear brand Arrow has ushered in a stylish transformation with the unveiling of its new identity stores. These revamped outlets redefine the shopping experience for Arrow's customers.

1 min

Adidas launches store in Urban Square Mall, Udaipur

Udaipur's Urban Square Mall has elevated its sportswear offerings with the opening of the Adidas store, marking a significant addition to its diverse retail lineup. Spanning 1278 sq ft, the store, designed in a contemporary stadium format, introduces a curated collection of sports shoes, activewear, and accessories.

1 min

Easybuy expands its presence with new outlet in Dharmapuri

Landmark Group's contemporary value fashion brand Easybuy inaugurated its exclusive outlet in Dharmapuri, Tamil Nadu, located at Vijay Mahal, Nethaji Bypass Road.

1 min

Luxury Italian menswear brand Brioni comes to The Chanakya

DS Luxury Retail Ltd, an entity under the Dharampal Satyapal Group (DS Group), has announced the opening of the first Brioni boutique in India, located at The Chanakya.

1 min

Soch strengthens Bengaluru presence with launch of 45th store

Soch, a leading evening and occasion wear brand has opened its 45th store in the Bengaluru. Strategically located on Commercial Street, this 2000 sq ft store is one of the largest Soch outlets in the city.

1 min

Coach unveils first store in Gujarat at Palladium Ahmedabad

Global fashion house Coach has officially opened its inaugural store in Gujarat at Palladium Ahmedabad. This marks the brand's debut in the region..

1 min

Victoria's Secret enters Bengaluru, opens store at Phoenix Mall of Asia

Victoria's Secret, the prominent specialty retailer of intimate apparel and beauty products, has inaugurated its latest store in Bengaluru, India.

1 min

Shoppers Stop unveils first store in Kota, Rajasthan

Omnichannel Department store chain Shoppers Stop announced the opening of its latest store in Kota, Rajasthan, strategically located on Jhalwar Road.

1 min

Singapore's Limited Edt chooses Gurugram for first store in India

Singapore-based streetwear brand Limited Edt has marked its entry into the Indian market with the inauguration of its first-ever store in Ambience Mall, Gurugram.

1 min

INDIA FASHION FORUM 2024: Let's make the FASHION BUSINESS great again!

IFF is renowned for opening to packed houses with leaders, key stakeholders, experts and delegates, from across the fashion ecosystem gathering to discuss emerging trends and the prospects of the fashion retail sector in India...

10 mins

Is Bimodal Supply Chain The Future Of Fashion Retail?

Digital technologies are key enablers in setting up a bimodal supply chain. In addition to AI, ML, and generative AI, some of the other technologies that can help in this transformation are RFID, smart store technologies, digital twins, and robotics...

7 mins

100 U.S. POLO ASSN. Legends Launch Brand's State-of-the-Art Store in Goa

U.S. Polo Assn. inaugurated its new store on M.G. Road, Goa, unveiling the AutumnWinter Collection in a modern, sporty ambiance. With a refreshed brand identity, iconic colors, and an immersive polo experience, the store marked a strategic move in the brand's growth journey.

2 mins

SUSTAINABLE STARTUPS: Navigating Eco-Friendly Practices in the Fashion Industry

One primary advantage of sustainable fashion startups is their inherent adaptability. Unlike established giants with complex supply chains and extensive manufacturing systems, startups can prioritise sustainability from the inception of their businesses...

3 mins

THREADS OF INNOVATION: How Harita Choudhary Kaul Weaves a Product Roadmap for Benetton India

As an accomplished expert, Harita Choudhary Kaul develops a roadmap for products based on their company’s vision, customer and market research and industry insights...

5 mins

EXCLUSIVITY MEETS ACCESSIBILITY DECODING MADAME'S RETAIL STRATEGY

Madame, helmed by Executive Director Akhil Jain, epitomizes innovation in Indian fashion. Jain’s strategic insights showcase the brand’s commitment to exceptional in-store experiences, balanced distribution, and cost considerations...

4 mins

SSBEAUTY IS BEING VISUALIZED AS A ONE-STOP-SHOP FOR ALL BEAUTY BRANDS: Biju Kassim, President

In an exclusive conversation with IMAGES Business of Fashion, Biju Kassim, President SSBeauty, talks about Shopper's Stop homegrown beauty company, SSBeauty, even as he delves into the beauty sector in India, which is anything but skin deep...

3 mins

AKUTEE'S TRIUMPH: Sagarika Ghatge's Vision to 3-5X Growth Unraveled

In the fashion arena, Akutee crafted by Sagarika Ghatge and her mother Urmila stands as a beacon of timeless elegance. Sagarika shares her visionary plan to catapult Akutee’s growth three to five times beyond its recent triumphs exclusively with IMAGES Business of Fashion...

7 mins

NAVIGATING THE THREADS OF TRADITION: How Nappa Dori has evolved into a sustainability-led luxury brand

Nappa Dori has come a long way from its humble beginnings in Hauz Khas Village in Delhi. Today, the brand is present in Dubai, India, and London, and its helm is Creative Director, Gautam Sinha...

5 mins

JQR SPORTS STEPS AHEAD OF THE CURVE WITH INNOVATIVE DESIGNS

Specializing in sports shoes, sneakers, and casual footwear, JQR Sports has woven a tale of quality, style, and performance that resonates with everyday individuals and fitness enthusiasts across various sports disciplines.

7 mins

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Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.