100 U.S. POLO ASSN. Legends Launch Brand's State-of-the-Art Store in Goa

U.S. Polo Assn. inaugurated its new store on M.G. Road, Goa, unveiling the AutumnWinter Collection in a modern, sporty ambiance. With a refreshed brand identity, iconic colors, and an immersive polo experience, the store marked a strategic move in the brand's growth journey.

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Indian casualwear brand U.S. Polo Assn., which comes under the aegis of United States Polo Association (USPA) globally, inaugurated its new brand store on M.G. Road in Panaji, Goa. The two-level structure, spanning 2,237 sq. ft., showcased the brand's latest AutumnWinter Collection at its grand launch, attended by 100 USPA team members who traveled from Bengaluru to Goa for the occasion. The store's design features a refreshed brand identity with an all-white interior adorned with the iconic colors of the brand, complemented by a blend of wood, metal, and concrete details. The special wall within the store captures the essence of polo, creating a classic and cool ambiance, providing shoppers with an immersive experience that aligns with the sport's authenticity.