In this issue

Dear everyone,

It’s been a long long wait for us all, but the festive season is fi nally here. After months of the COVID-19 induced slump, the festive season presents us with at least some ray of hope. Although consumer sentiments continue to be cautious, fashion retailers around the country have strong reasons to be optimistic that the upcoming festive season will bring about a demand rebound, helping revive salesand footfalls.

Festival demand has always been robust in India and despite the fact that things are a bit different this year, this is one opportunity that no brand or retailer could afford to miss. In line with this, fashion businesses around the country are gearing up for the upcoming festive season. Ecommerce major Filpkart has has added over 3.4 million square feet space across its supply chain assets including fulfilment centres, mother hubs and delivery centres throughout the country in preparationof the upcoming festive season and the Big Billion Days sale event. Myntra, on the other hand, has received a fresh fund infusion of US$ 103 million from FK Myntra Holdings, its Singapore-based parent entity.

SKECHERS INDIA LAUNCHES “GO LIKE NEVER BEFORE” CAMPAIGN WITH ITS FIRST BRAND AMBASSADOR Siddhant Chaturvedi

Skechers, the global sports and lifestyle brand based in California, is launching a new campaign in Indian Market

2 mins

Michael Kors - Celebrates ‘Festivals Of India' With A Special Eyewear Collection

The very first-time fashion house has crafted these distinctive styles, specifically for the Indian market

1 min

FLIPKART PARTNERS WITH MAX FASHION - TO BRING AFFORDABLE HIGH-QUALITY FASHION TO INDIAN CONSUMERS

A wide selection of product ranges across womenswear, menswear, kidswear, and accessories will now be available to 250+ million customers on Flipkart

1 min

MAKE A STYLE STATEMENT WITH WRANGLER'S MONOCHROME COLLECTION

Upgrade your wanderer look as you own the street with a swag.

1 min

HUNTSMAN'S ERIOPON® E3-SAVE ADVANCES SUSTAINABLE POLYESTER PRODUCTION - 130 MILLION LITERS OF WATER SAVED IN ONE YEAR

As global interest in sustainable textile production continues to soar, mills that have adopted Huntsman Textile Effects’ all-in-one ERIOPON® E3-SAVE textile auxiliary for polyester processing, which launched one year ago, have collectively saved more than 130 million liters of water.

2 mins

INTRODUCING THE REFINED AND COMFORTABLE - ZIVAME LOUNGEWEAR COLLECTION

Introducing Zivame’s all-new loungewear collection that brings together the best of both worlds for your day-long comfort!

1 min

RETAILERS APPROACH FESTIVE SEASON WITH INNOVATIVE CONCEPTS, NEW PRODUCTS TO BRING CONSUMERS BACK IN STORES

As India opens up its markets and there are signs pointing to a positive consumer sentiment, the fashion retail segment – which has taken one of the worst hits – is bullish on the upcoming festival season, hoping that it will set the tone for a revival, and set the segment firmly on the path to recovery…

10+ mins

ACCESSORISING THE JEWELLERY INDUSTRY WITH TECHNOLOGY

A novel way in which the jewellery sector has adopted technology is by helping consumers visualise products online with an added element of personalization. This helps the consumer fully engage with the store...

7 mins

HOW E-COMMERCE COMPANIES ARE ALL SET TO FULFILL THE DEMAND OF CONSUMERS THIS FESTIVE SEASON?

The Covid-19 pandemic has led to a global economic slump.

4 mins

WGSN On How Fashion Retailers Can Ring In The Cheer This Festive Season

As the festive season approaches, hopes are riding high. Fashion brands and retailers around the country are pinning their hopes on the festive season– optimistic that the upcoming festive season will bring about a demand rebound, helping revive sales and footfalls…

10 mins

Read all stories from Business Of Fashion

Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.