In this issue

It has been about a month since stores have opened doors to consumers but market sentiments continue to be gloomy. The consumer is still struggling to cope with the pandemic triggered stupor and this has made retailing extremely challenging. An overwhelming percentage of consumers have cut down on fashion expenditure and a majority of the remainder now prefers to shop online. Over the month, we have witnessed how consumer expectations are continually escalating. Consumers today are focusing on “safer” modes of product evaluation and consumption, and preferring businesses who prioritize hygiene and buyer convenience. Thus, stores that have opened up are faced with the conundrum of coming up with measures that allay their fears about safety and hygiene. At the same time, fashion businesses are forced to review their core markets and operating model as well as device innovative engagement strategies that find relevance in the new normal – something that a majority of brands and retailers are struggling to keep up with.

STAY PROTECTED IN STYLE – SIYARAM'S INTRODUCES ANTI-CORONA FABRIC

India’s leading fabric and garment manufacturer, Siyaram’s has partnered with HealthGuard Australia, a pioneer in protective fabrics worldwide, to present an Anti-Corona fabric…

3 mins

ROYAL ENFIELD LAUNCHES WOMEN'S APPAREL, PREDICTS EXCITING, IMPACTFUL YEAR AHEAD

Aimed at enhancing the motorcycling experience for women riders, Royal Enfield’s latest collection is a tribute to those resilient spirits, a celebration of those adventurous souls who have been defying conventions, creating their own paths with their deeds making the world a more equal place…

5 mins

D2C INNERWEAR BRAND ALMO LAUNCHED IN INDIA

In the Indian men’s innerwear market, comfort is the most oversold yet the least revelled attribute of innerwear. The existing choice of innerwear, for most consumers, is based more on their propensity to pay rather than the product or brand’s USP.

1 min

Unlock 2.0 - Retail Challenges & Solutions In Corona Times

COVID-19 has changed the world like never before. From the way we live and work to the ways of conducting business – everything has almost changed overnight. It is extremely precarious times for individuals and businesses alike, and behests adequate knowhow, continued resilience, and quick adaptability…

10+ mins

LIVA FROM ADITYA BIRLA GROUP RELEASES CONSUMER STUDY ON FASHION INDUSTRY

Consumer study conducted by Liva reveals that consumer psyche has altered permanently and will witness a paradigm shift post-COVID

4 mins

AYESHA ACCESSORIES - PROJECTS 300- 400% INCREASE IN SALES THROUGH E-COMMERCE

IMAGES Business of Fashion spoke exclusively to Jacqueline Kapur, Co-Founder and President, Ayesha Accessories to understand the company’s focus on e-commerce business and how they are preparing to attend to customers post the lockdown...

3 mins

A NEW WORLD OF OPPORTUNITIES FOR REFORMATION OF LUXURY SEGMENT

Reports from across the world showcase numerous positive stories of brands that have done exceptionally well in reinventing themselves by introducing innovative categories for their customers and keeping them relevantly engaged during stressful times. Luxury brands have also led by example, resetting businesses wherever necessary. This has led to reset of businesses across industries and luxury is no exception. A virtual India Fashion Forum panel discussion, powered by Istituto Marangoni, deliberated over reformation of the luxury industry post the ongoing COVID-19 pandemic…

10+ mins

TEXTILES: GROWTH HINGES UPON REOPENING OF RETAIL SPACE, FESTIVE DEMAND & POLICY SUPPORT

India Ratings and Research’s (Ind-Ra) assessment for the impact of COVID-19 on India’s textile sector highlights expected outcomes while presenting Ind-Ra’s revenue base case assumptions as well as subsector outlook from raw materials to home textiles along with impact on credit metrics.

3 mins

Read all stories from Business Of Fashion

Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.