Business Of Fashion - July 2020
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July 2020 issue Digital Access. - Magazine Details
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It has been about a month since stores have opened doors to consumers but market sentiments continue to be gloomy. The consumer is still struggling to cope with the pandemic triggered stupor and this has made retailing extremely challenging. An overwhelming percentage of consumers have cut down on fashion expenditure and a majority of the remainder now prefers to shop online. Over the month, we have witnessed how consumer expectations are continually escalating. Consumers today are focusing on “safer” modes of product evaluation and consumption, and preferring businesses who prioritize hygiene and buyer convenience. Thus, stores that have opened up are faced with the conundrum of coming up with measures that allay their fears about safety and hygiene. At the same time, fashion businesses are forced to review their core markets and operating model as well as device innovative engagement strategies that find relevance in the new normal – something that a majority of brands and retailers are struggling to keep up with.
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VAN HEUSEN COLLABORATES WITH COLOR THREADS INC. TO LAUNCH INSTEM'S ‘G-FAB' INNOVATIVE TECHNOLOGY IN INDIA
Van Heusen, India’s leading power dressing brand from Aditya Birla Fashion and Retail Ltd., has entered into a collaborative agreement with Color Threads Inc., to launch inStem’s ‘G-Fab’ technology in India.
LOUIS VUITTON UNVEILS LVXNBA COLLECTION WITH A VIRTUAL SELLING EXPERIENCE
Louis Vuitton unveils LVxNBA, the House’s first menswear capsule collection with the National Basketball Association (NBA) with creations by Virgil Abloh, Men’s Artistic Director of Louis Vuitton.
LIFESTYLE INTERNATIONAL PVT. LTD. APPOINTS KABIR LUMBA AS CHAIRMAN OF THE BOARD
Lifestyle International Pvt. Ltd, part of the Dubai-based retail and hospitality conglomerate, Landmark Group, announced the appointment of Kabir Lumba as Chairman of the Board, effective 1st April 2021. Lumba, CEO designate, Landmark Retail, Middle East, will be taking over the role from Ramanathan Hariharan, who will be retiring on the 31st of March 2021.
HOW HOMEGROWN BRANDS ARE GAINING PROMINENCE WITH CONSCIOUSNESS AND SUSTAINABILITY AS KEY FOCUSES
With the concept of Homegrown, brands will see more growth in the coming years since it’s become the intent behind a lot of our purchases today.
THE STATE OF FASHION 2021 - GLOBAL FASHION INDUSTRY SUFFERS A 90% ECONOMIC PROFIT DECLINE IN 2020
Key insights from The State of Fashion 2021 report by The Business of Fashion and McKinsey & Company.
INDIA'S FIRST EXCLUSIVE BUGATTI STORE New Delhi at Select Citywalk, Saket
Bugatti, one of the Europe’s leading shoe brands, has launched its first exclusive store in India.
GRADUAL PATH TO RECOVERY: FASHION RETAIL REGISTERS DEMAND REVIVAL
Aided by the opening of the economy and partly by the festive season, businesses across the country have registered an uptick in demand and sales. As fashion retail starts inching towards normalcy, we look at the dynamics of the market and what brands and retailers can expect in the upcoming new year...
FASHION FOR GOOD HARNESSES COLLABORATION & CUTTING-EDGE TECHNOLOGY TO CREATE CIRCULAR FASHION
Twelve pioneering players in the fashion and textile industries are breaking new ground by demonstrating an entirely circular model for commercial garment production.
ALIA BHATT LAUNCHES KIDS' LABEL SEASON ONE IS ALMOST SOLD OUT
Ed-a-Mamma was launched to foster a love for nature among children. The company will create world-class products for Indian kids and storytelling is at the heart of this vocal-for-local brand.
Restructuring Operations As Fashion Retail Revives
As the fashion retail industry witnesses a revival in demand, businesses would have to restructure their operating module to ensure that they stay relevant.
