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In this issue

We all are amidst a global crisis without any real clarity on how soon we will see normalcy. The COVID-19 pandemic has ravaged economies across the world and has left businesses grappling with disruptions, with many anticipating fi nancial and operational consequences. The fashion retail sector is no exception to these unforeseen circumstances. Players across the value chain are struggling to fi nd ways to contend with the full range of eff ects – to their operations, communities and supply chains. The disruption is felt across all businesses, and as a business owner myself, I know how incredibly hard it is for everyone. It’s been more than 40 days since the last fashion product was sold in India. Stores are closed, manufacturing is on a grinding halt and e-commerce has been limited to essentials only. While the pandemic has reduced our businesses to rubble, the onus is on us to ensure that we do not allow this crisis to narrow our fi eld of vision because, it is still just a temporary challenge. Sooner or later the crisis will end and all that will matter is – how businesses endured this unprecedented phase to prepare their contingency plan for the future.

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