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The retail scenario in India has evolved tremendously over the last few decades. Led by advancement in modern technology along with a new breed of consumers that demand selective products and continuous enhancement in services, the dynamics of the market is transforming by the day. What has stayed constant, though, are the timeless challenges – market relevance, innovation and profi tability – compelling retailers around the globe to adapt to new shifts in demographics, attitudes and consumer preferences more swiftly than ever

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