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Tyre Asia, Asia's largest selling bi-monthly magazine on tyre, updates the reader on happenings in the global tyre and tyre related industries. Yet another pioneering initiative from the Asian Business Media, which also publishes Rubber Asia, Asia's largest circulated magazine on rubber. Tyre Asia addresses the need of the tyre community worldwide for a publication that will provide comprehensive coverage and authentic information on the latest happenings and trends in the industry.
Radio Frequency Identification (RFID) will be the No. 1 game changer in tyre industry. To identify, track, maintain and verify the products and services it has become very important. The current issue of Tyra Asia discusses RFID in the cover story. This issue also contains articles on Rubber, technology and important tyre shows around the world.