In this issue

The latest issue of Tyre Asia carry a extensive cover story on Munch Chemie the release issue specialist

E-commerce in tyre industry and supply chain

The tyre industry has been traditionally dealer-driven with a human touch, but today is witnessing a direct to consumer model by those manufacturers who have embarked on e-commerce for their business

5 mins

Brand Sherlock Holmes

Global brand consultant and author Martin Lindstrom startled big company CEOs obsessed with big data when he urged them not to ignore the small details as the key for successful brand building could be discovered there. His conviction that small data is rich data drives him, with permission of course, to look inside the refrigerators or nosing in cupboards in households as he dwells into the minds of consumers who make purchase decisions. He does this as a forensic investigator of small data looking for emotional DNA of the consumer in order to gain insights into the mind and spirit of the consumer. It’s not surprising that CEOs and corporate leaders describe him as ‘Sherlock Holmes of brand consultants’

4 mins

Making ELT Recycling Profitable

The ELT processing industry worldwide has been growing in double digits. From being a responsibility, obligation or compliance, the sustainability in the ELT is evolving into a profitable industry when conducted judiciously

5 mins

Chasing gold

Worldwide, tyre companies are racing to adapt themselves to the disruptions in the automotive industry by accelerating innovations. A major effort is to find a suitable substitute for natural rubber from Hevea brasiliensis grown mostly in Southeast Asia plantations. It is found that rubber-yielding Russian dandelion, a summer weed, is found to be a suitable replacement for NR from Hevea. The research on commercialising NR from this ‘weed’ is being spearheaded by Dr Katrina Cornish and her group at Ohio State’s College of Food, Agricultural & Environmental Sciences. Her research, which has the potential to revolutionise the rubber and tyre industry, aims to develop industrial rubber crop, which matures much quicker than rubber trees that take as much as seven years to give yield

3 mins

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Tyre Asia Magazine Description:

Tyre Asia, Asia's largest selling bi-monthly magazine on tyre, updates the reader on happenings in the global tyre and tyre related industries. Yet another pioneering initiative from the Asian Business Media, which also publishes Rubber Asia, Asia's largest circulated magazine on rubber. Tyre Asia addresses the need of the tyre community worldwide for a publication that will provide comprehensive coverage and authentic information on the latest happenings and trends in the industry.