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Forbes Indonesia Magazine - February 2021

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In this issue

INDONESIA HAS EXPERIENCED an upsurge in digital content consumption in the past few years. Fueled by rising internet adoption, huge consumer population, smartphone ownership, and heavy use of social media platform, the trend will maintain heading north going forward. The trend has also begun shifting of ads spending from conventional media of print, radio, and television to digital platforms. Data from market research company Nielsen showed that advertising spending in those conventional media are declining, growing only by 2% from the third quarter of 2018 to the second quarter of 2019, compared to 6% grown in the same period of 2017 to 2018. On the other hand, despite lacking clear data about the actual ads spending in digital platforms in Indonesia, people believe the numbers are going up inline with the viewers.

Forbes Indonesia Magazine Description:

Publisher: PT-Wahana-Mediatama

Category: Business

Language: English

Frequency: Monthly

Forbes Indonesia is a world-class business magazine of uncompromising quality and scope, providing insights and information to readers critical to their business and inspiring them to greater success