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Biasanya, ketika pasar alat berat sedang berada dalam situasi krisis, perusahaan-perusahaan distributor dan/atau dealer justru lebih fokus menggarap bisnis aftermarket dengan memperkuat sistem layanan purna jual daripada menjual unit-unit baru. Dasar pemikirannya, para pelanggan tidak selalu membeli unit-unit baru, tetapi karena alat-alat yang mereka sudah miliki memerlukan perawatan rutin, maka mereka pasti selalu membutuhkan suku cadang. Itu sebabnya bisnis purna jual tidak pernah sepi kendatipun penjualan alat-alat baru berkurng, seperti yang terjadi saat ini.

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