Campaign Middle East Magazine - December 07,2014

In this issue

From du's salute to the spirit of the nation #Narzif, to Chirstmas ads in the UK, the work is under the spotlight yet again in Campaign Middle East. In-depth interviews with Google MENA's Alfonso de Gaetano, Lions Festivals' Terry Savage and TBWA Worldwide's Troy Ruhanen feature in this issue. We capture the global debate on whether Facebook at Work can take on LinkedIn, and get into the 'thinking-and-making' mind of AKQA CCO Rei Inamoto. Mindshare MENA's Rasha Rteil argues in an authored article that what is lacking is not creativity in the idea-crafting sense, but innovation in the production sense. Elsewhere, regular columnist Ramsey Naja of JWT MEA laments that the industry is hiding – behind committees and collective responsibility.