Campaign Middle East Magazine - November 9, 2014

In this issue

Serviceplan Group CEO Florian Haller was in Dubai last month. In a chat with Campaign Middle East, he reveals more on the agency's HOC model, how its partnership approach has helped the group expand across continents, and the impending launch of media specialist Mediaplus in the region. Land Rover MENA's Chris Wilde opens up on the most ambitious digital-led initiative from the automobile major in the region, yet: #MyLand. JWT's new global chief creative officer Matt Eastwood says creative talent in agencies must be trained as business leaders, and explains why, in another Campaign exclusive. In good news for MENA readers, he says the region must rank among the top five for JWT in the basis of work. We capture social specialist Holler's arrival in MENA, and how it is expected to bolster Leo Burnett and Publicis group agencies' offering in the region. Elsewhere, Cheil MENA's Olga Kudryashova reflects on potential for mobile shopping in the Middle East. While anchor columnist Ramsey Naja from JWT ponders over whether the industry has lost the ability to come up with original solutions. Plus the global features: In-depth with YouTube's Kyncl, Lessons in effectiveness from London IPA winners, Facebook's rise in video arena, and the delightful #MontyThePenguin.