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Campaign Middle East Magazine - January 28, 2018

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In this issue

PICKING UP A CLEARER SIGNAL.
DANI RICHA IS LYNX'S PERSON OF THE YEAR
SPLIT PERSONAS

BBDO's Dani Richa Named Dubai Lynx Advertising Person Of The Year

Dubai Lynx International Festival of Creativity has announced Dani Richa, chairman and CEO of BBDO Middle East, Africa and Pakistan, as this year’s Advertising Person of the Year.

1 mins

New Top Team At Impact BBDO As Paul Shearer Becomes CCO

Impact BBDO Dubai has confirmed that Paul Shearer will be joining the agency as chief creative officer from February 1, 2018. Shearer, who was previously group chief creative officer at Memac Ogilvy, is recognised as one of the best creatives globally.

1 mins

The Sceptic And The Enthusiast

Leo Burnett’s Ahmad Abu Zannad and Sally Ballout say a process of ‘destruction and exploration’ can help leverage a brand’s purpose

6 mins

Humanising Campaigns

Marketers Should Be Aiming for 'Return on Emotions' Rather Than Simply Return on Investment, Says Serviceplan's Moe Jawhar

3 mins

New News Feed

Facebook’s changes are the first major shift in social media this year, writes Augustus’s Richard Fitzgerald

3 mins

Who's Counting?

As another UAE publisher withdraws from print auditing, are advertisers being taken for a ride? By Austyn Allison

5 mins

Moving From 'How Many?' To 'why?'

AT THE CORE of communications work is the objective of driving individuals to action. With audience attention increasingly fractured across multiple channels, communicators are faced with a daunting task: they must find their audiences and quickly connect with them in ways that compel them to take action. The right measurement strategy can help communicators identify what specific factors motivate an audience to act, increasing the success rate of a programme.

3 mins

Don't Just Collect Data, Connect Data

With a purely digital research solution in the MENA region, youGov CEO Stephan Shakespeare unveils the reasons why online research is leading the transformation of market research in the Arab world