Campaign Middle East - February 10 2013
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February 10 2013 issue Digital Access. - Magazine Details
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Magazine Description
In this issue
Lynx rule change for media agency title, Is the art of copywriting being left to die?, The World 1, Going great Gunns in 2012... and more...
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Digital Only
Cub Scouts
Winners of the UAE Young Lions PR competition Viviana Villasmil and Angelina Hedra, from Weber shandwick, travelled to Cannes to see what it was all about. Here’s what they found out
The New National
As the Abu Dhabi daily relaunches, Austyn Allison speaks to editor in chief Mina al-Oraibi about its move from ADM to IMI and her vision for the brand
Six Of The Best
YouTube’s Debbie Weinstein tells Austyn Allison about the video streaming site’s new bumper ad format
Hanover Middle East Agrees To Buy Pottinger Middle East
Hanover Middle East has agreed to buy Bell Pottinger Middle East (BPME) in Dubai and its operating licence in Abu Dhabi. BPME is a subsidiary of UK-based Bell Pottinger PR agency, and the Abu Dhabi office is a branch office.
Driving Principles
Getting the most mileage out of automotive journalism means being prepared to shift gears fast and steer a course between the legacy of Top Gear and the age of the influencer. Motoring Middle East’s Shahzad Sheikh and Imthishan Giado talk to Austyn Allison
Struggling To Adapt
Most marketers believe media agencies have not taken to programmatic.
Conversion Factor
Branded copy has a positive impact on ad performance, says NetElixer. But which phrases work best? By Babar Khan.
Technical Differences
Marketing and advertising’s tech landscape is certainly complex, but it needn’t be too confusing, writes Wazeem Afzal, general manager of Transact, OMD’s e-commerce arm
DDB and Horizon FCB win Danone contracts
DDB Dubai has been appointed as the lead agency for Al Safi Danone, covering GCC markets, and Horizon FCB Dubai has been announced the lead creative agency for two Danone Nutricia baby care products in the Middle East.
What's In A Name?
Despite its impact on business success, brand owners still face challenges when demonstrating the importance of brand in the boardroom, says Siegel + Gale’s Ben Osborne
