Campaign Middle East Magazine - September 6, 2015

In this issue

‘Less is more’ is a lovely little expression – or a piece of
advice, if you want – that sits at the heart of the design business
and, well, Scandinavia. You see, unlike our Arab
tradition of over-wrought, complex, multi-faceted, multicoloured,
multi-everything approach to all things decorative,
our northern friends tend to lean towards the minimalist.
This might be a reflection of the view, up there in the glacial
wilderness, but it so happens that those guys have been identified
as the happiest on the planet.........