X-pert File. James Hunt, vice-president, Create,
CNN International Commercial, on the rise of the
in-house agency model, Marketing. Boxed.com’s CMO makes the case for
taking agency expertise client-side...

Audio is the Future:
How Sound is Reshaping Marketing...

The programmatic advertising landscape is an intricate maze of players and technologies. Communicate sorts out through the good, the bad and the ugly, to understand how, and how well, this all works.

Communiquestion. We asked the industry: When you first heard about programmatic, what did you think it was?

Without stakeholders knowing, or doing anything about it, ad fraud is upending online advertising’s dynamics. Ad fraud expert Dr. Augustine Fou paints a troubling picture.

Content creation has become part of brands’ everyday jobs and headaches. What to do when, where, with whom and how often? Communicate sorts out through the complexity.

Interview. Weyyak’s Nadine Samra explains how great content is the key to success for OTT platforms during Ramadan..

How OTT is transforming the broadcasing Landscape.

Communicate is an established monthly magazine covering media, marketing and advertising in the Arab world and beyond.

Media News 

SIGNALING CHANGE - THE TRANSFORMATION OF SAUDI MEDIA.

A breakdown of Kantar Millward Brown's predictions for 2018.

Is the merger of consultancies and agencies the new model?

Ipsos's Pinaki Banergee on the changing portrayal of women in advertising and its effect on brand perception...

X-pert File. Mindshare’s TJ Lightwala sheds light on the workable model of innovation in today’s industry.

Media work. Mercedes-Benz’s “Grow Up” campaign puts a twist on growing up.

What’s going on in the world of ad tech? We explore.

Linkeldln'd metammorphosis into Facebook.

The Trade Desk respondes to P&G's mark Pritchard.

Bell Pottinger loses face after scandal in South Africa and more...

Exclusive Interview with Pierre Choueiri, Media Work: Aquafina ME launcs new campaign for flavored water...

Festival of Media MENA: A full report of the third edition of Festival of Media MENA Conference and Awards...

Research: How Iranian consumers differ from the rest of the Middle East, Appointments: Nadim Khoury takes over as CEO of Grey...

A look at the mobile advertising scene in the MENA region, Digital: Everything you need to know about Snapchat's IPO...

Infographic. Aimia’s Loyalty Lens report reveals the value of data, Interview. Sami Al Mufleh, CEO, Hills Advertising,
talks innovation in outdoor, Work. A selection from the regional and
international creative scenes, Digital. What Datum Graph really does...

We’ve been hearing about ‘tough times’ since last year and, indeed, budgets have shrunk as expectations – even demands – have expanded. In what some may call such a hostile environment....

BBDO Group launches marketing and sales consultancy Batten & Company in MENA...

Insignia Worldwide Group has launched Traverger, a digital brand engagement agency dedicated to the travel, tourism and hospitality.......

Media News.

Agency. How JLR created its own agency model, Spark44

Advertising. Backed by the White House, ANA launches #SeeHer campaign..

Research - FP7 MENA sheds light on Arab youth’s aspirations and behaviors.

Interview - OMG MENA’s Elie Khouri on why these are exciting times for the ad industry..

Cover: Lights, Camera, Action, The Mobile marketing Association (MMA) retuns to the MENA region, Omnicom Media Group MENA makes key leadership,  changes, MEC launches MEC Wavemaker, How TaskSpotting has evolved from a crowdsourcing to a community engagement app, A recap of the STEP conference 2016 and more...

Dubai. Turner, a division of Time Warner, released its Kids Compass study in March to shed light on the entertainment behaviors, spend, attitudes and purchasing power of kids in the Middle East. The study is based on responses from 3,000
children aged 4 to 14, and parents across the UAE, KSA and Turkey....

MullenLowe Group in May 2015, the network unveiled its plans for a new global corporate identity in late January 2016. The new brand the positioning of MullenLowe Group as a global creative boutique, with a challenger approach delivered througha hyper-bundled operating model.

Quarter 2, 2021

Quarter 1, 2021

Quarter 4, 2020

Quarter 3, 2020

Quarter 2, 2020

Quarter 1 2020

Quarter 4 2019

Quarter 3 2019

Quarter 2 2019

Quarter 1 2019

Quarter 4 2018

Quarter 3 2018

Quarter 2 2018

Quarter 1 2018

November 2017

October 2017

Communicate is an established monthly magazine covering media, marketing and advertising in the Arab world and beyond. By providing in-depth news and analysis for professionals in the marketing, advertising, PR, and broader media and communications industries, the title offer an exciting way to reach this community. Communicate is published in association with Advertising Age, widely regarded to be the must-read publication among international advertising, marketing and media professionals

Download your favorite titles and read them offline, anytime and anywhere

Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines and newspapers from thousands of best-selling titles.

Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines from thousands of best-selling titles.

Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines from {{magCount}} best-selling international titles.

Name

Please fill out this form if you need any help regarding publishing your content on Magzter

Since we launched, Magzter has been committed to partnering with global organizations to provide the greatest possible newsstand technology & service to our customers. Whether you are looking to offer magazine subscriptions to your customer database or just want to learn more, Magzter is committed to helping your business grow. To find out more, please fill out the questionnaire below:

Communicate - October 2017

Get Communicate along with 5,000+ other magazines & newspapers

Get Communicate

Magazine Description

In this issue