MullenLowe Group in May 2015, the network unveiled its plans for a new global corporate identity in late January 2016. The new brand the positioning of MullenLowe Group as a global creative boutique, with a challenger approach delivered througha hyper-bundled operating model.

Audio is the Future:
How Sound is Reshaping Marketing...

The programmatic advertising landscape is an intricate maze of players and technologies. Communicate sorts out through the good, the bad and the ugly, to understand how, and how well, this all works.

Communiquestion. We asked the industry: When you first heard about programmatic, what did you think it was?

Without stakeholders knowing, or doing anything about it, ad fraud is upending online advertising’s dynamics. Ad fraud expert Dr. Augustine Fou paints a troubling picture.

Content creation has become part of brands’ everyday jobs and headaches. What to do when, where, with whom and how often? Communicate sorts out through the complexity.

Interview. Weyyak’s Nadine Samra explains how great content is the key to success for OTT platforms during Ramadan..

How OTT is transforming the broadcasing Landscape.

Communicate is an established monthly magazine covering media, marketing and advertising in the Arab world and beyond.

Media News 

SIGNALING CHANGE - THE TRANSFORMATION OF SAUDI MEDIA.

A breakdown of Kantar Millward Brown's predictions for 2018.

Is the merger of consultancies and agencies the new model?

Ipsos's Pinaki Banergee on the changing portrayal of women in advertising and its effect on brand perception...

X-pert File. Mindshare’s TJ Lightwala sheds light on the workable model of innovation in today’s industry.

Media work. Mercedes-Benz’s “Grow Up” campaign puts a twist on growing up.

What’s going on in the world of ad tech? We explore.

X-pert File. James Hunt, vice-president, Create,
CNN International Commercial, on the rise of the
in-house agency model, Marketing. Boxed.com’s CMO makes the case for
taking agency expertise client-side...

Linkeldln'd metammorphosis into Facebook.

The Trade Desk respondes to P&G's mark Pritchard.

Bell Pottinger loses face after scandal in South Africa and more...

Exclusive Interview with Pierre Choueiri, Media Work: Aquafina ME launcs new campaign for flavored water...

Festival of Media MENA: A full report of the third edition of Festival of Media MENA Conference and Awards...

Research: How Iranian consumers differ from the rest of the Middle East, Appointments: Nadim Khoury takes over as CEO of Grey...

A look at the mobile advertising scene in the MENA region, Digital: Everything you need to know about Snapchat's IPO...

Infographic. Aimia’s Loyalty Lens report reveals the value of data, Interview. Sami Al Mufleh, CEO, Hills Advertising,
talks innovation in outdoor, Work. A selection from the regional and
international creative scenes, Digital. What Datum Graph really does...

We’ve been hearing about ‘tough times’ since last year and, indeed, budgets have shrunk as expectations – even demands – have expanded. In what some may call such a hostile environment....

BBDO Group launches marketing and sales consultancy Batten & Company in MENA...

Insignia Worldwide Group has launched Traverger, a digital brand engagement agency dedicated to the travel, tourism and hospitality.......

Media News.

Agency. How JLR created its own agency model, Spark44

Advertising. Backed by the White House, ANA launches #SeeHer campaign..

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Communicate - March 2016

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