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Ailing WPP appoints Rose from Microsoft as new boss
The Guardian
|July 11, 2025
The marketing services company WPP has appointed Microsoft's Cindy Rose as its chief executive as the ailing London-listed firm aims to implement a sweeping restructuring to turn itself around.
Rose, who is Microsoft's chief operating officer for global enterprise and a former head of its European and UK businesses, will take over from Mark Read on 1 September.
Under Read, WPP's market value has slumped by two-thirds and its share price is at a 16-year low, as the company has struggled against the rise of AI tech that helps companies automate the creation of adverts. It has also struggled to stem a string of big client losses to rivals, most notably French group Publicis.
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