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Ailing WPP appoints Rose from Microsoft as new boss
The Guardian
|July 11, 2025
The marketing services company WPP has appointed Microsoft's Cindy Rose as its chief executive as the ailing London-listed firm aims to implement a sweeping restructuring to turn itself around.
Rose, who is Microsoft's chief operating officer for global enterprise and a former head of its European and UK businesses, will take over from Mark Read on 1 September.
Under Read, WPP's market value has slumped by two-thirds and its share price is at a 16-year low, as the company has struggled against the rise of AI tech that helps companies automate the creation of adverts. It has also struggled to stem a string of big client losses to rivals, most notably French group Publicis.
यह कहानी The Guardian के July 11, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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