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Ailing WPP appoints Rose from Microsoft as new boss
July 11, 2025
|The Guardian
The marketing services company WPP has appointed Microsoft's Cindy Rose as its chief executive as the ailing London-listed firm aims to implement a sweeping restructuring to turn itself around.
Rose, who is Microsoft's chief operating officer for global enterprise and a former head of its European and UK businesses, will take over from Mark Read on 1 September.
Under Read, WPP's market value has slumped by two-thirds and its share price is at a 16-year low, as the company has struggled against the rise of AI tech that helps companies automate the creation of adverts. It has also struggled to stem a string of big client losses to rivals, most notably French group Publicis.
هذه القصة من طبعة July 11, 2025 من The Guardian.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
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المزيد من القصص من The Guardian
The Guardian
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2 mins
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