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Drop in the ocean
New Zealand Listener
|September 20-26, 2025
Lean times for NZ vineyards may require a different approach to exports.
It's tough times in the wine industry. The global demand for New Zealand wine has plateaued, but the 2025 grape harvest in Marlborough failed to restore a balance between supply and demand, being 20% heavier than required.
The average per-litre value of our exported wines fell by 5% in the year to June 2025. In Marlborough, it is rumoured that some so-called export sales have merely been “trans-shipments”, whereby wine was shipped in bulk for storage offshore to free up tank space for the bumper 2025 crop of the region's sauvignon blanc.
Bu hikaye New Zealand Listener dergisinin September 20-26, 2025 baskısından alınmıştır.
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