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Drop in the ocean

New Zealand Listener

|

September 20-26, 2025

Lean times for NZ vineyards may require a different approach to exports.

- BY MICHAEL COOPER

Drop in the ocean

It's tough times in the wine industry. The global demand for New Zealand wine has plateaued, but the 2025 grape harvest in Marlborough failed to restore a balance between supply and demand, being 20% heavier than required.

The average per-litre value of our exported wines fell by 5% in the year to June 2025. In Marlborough, it is rumoured that some so-called export sales have merely been “trans-shipments”, whereby wine was shipped in bulk for storage offshore to free up tank space for the bumper 2025 crop of the region's sauvignon blanc.

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