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Drop in the ocean
New Zealand Listener
|September 20-26, 2025
Lean times for NZ vineyards may require a different approach to exports.
It's tough times in the wine industry. The global demand for New Zealand wine has plateaued, but the 2025 grape harvest in Marlborough failed to restore a balance between supply and demand, being 20% heavier than required.
The average per-litre value of our exported wines fell by 5% in the year to June 2025. In Marlborough, it is rumoured that some so-called export sales have merely been “trans-shipments”, whereby wine was shipped in bulk for storage offshore to free up tank space for the bumper 2025 crop of the region's sauvignon blanc.
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