Denemek ALTIN - Özgür

THE GAMES WE PLAY

Outlook Business

|

July 2024

For the youngest and most populous nation in the world, India's sporting achievements leave much to be desired. Things are changing, but they need to change way more quickly

- Sammya Mukhopadhyay

THE GAMES WE PLAY

When Neeraj Chopra’s javelin moved through the warm Tokyo air to land at the 87.58-metre mark, a tiny village in northwest India, located 5,847 kilometres away from the Japanese capital, lit up in joy. The joy spread like wildfire to engulf a sixth of humanity. Within hours, children carrying sticks double or sometimes triple their size came out on the streets and started throwing what they imagined were javelins. And a country of 1.4 billion people celebrated its first track-and-field gold at the biggest sporting event in the world.

Four years have since passed by.

Later this month at the Paris Olympics India will not set the Seine on fire, for sure. A couple of trinkets more than the seven we won at Tokyo will get the country preening. However, there is a silent revolution happening. More and more Indians are taking up football, athletics, basketball and a bunch of other activities at a young age. And parents do not mind.

Mugdha Kapoor, 34, a journalist with a national daily, enrolled her four-year-old son at a football academy in Noida. “This year, during the summer vacation, I first took him for karate. He did not like the ‘fighting’,” she says. So, she then took him for skating lessons. “He is having a lovely time and really enjoying himself,” she says. Asked if she thinks she would be fine if her son went on to build a career in sports, she says, “Absolutely. As long as he is successful and happy doing it.”

Kapoor is not alone. “Parents now base their decision on which school to send their child based on the sports that are available,” says Sudeep Kulkarni, founder of Game Theory, a sports training business based out of Bengaluru.

Ready, Set, Go

Outlook Business'den DAHA FAZLA HİKAYE

Outlook Business

Outlook Business

From 400 MW To 5 GW: Kalpa Power's Blueprint To Scale

Founder Rounak Muthiyan on leveraging productised BESS and centralised digital governance to deliver both 24/7 power and ten-fold growth.

time to read

2 mins

January 2026

Outlook Business

Outlook Business

Purpose Driven Innovation Shaping Tech Future

How Isha Das blends technology with social impact

time to read

1 min

January 2026

Outlook Business

Outlook Business

'QBurst CEO Unpacks The 'High Al-Q' Mandate For Enterprise Growth

From Al-powered tools to Al-first strategy, QBurst's CEO explains the roadmap to intelligent enterprises.

time to read

2 mins

January 2026

Outlook Business

Outlook Business

A Ride to Remember

A motorcycling road trip could be the ultimate adrenaline rush combining adventure along with relative comfort

time to read

7 mins

January 2026

Outlook Business

Outlook Business

Falak Kabrawala Champions Integrated Digital Growth Strategies

Aligning marketing, technology, and trust for sustainable business transformation

time to read

2 mins

January 2026

Outlook Business

How AeroNero Solutions Is Scaling Science-Backed Atmospheric Water Generation For Lasting Water Security

Dr. Durga Das, Founder and CEO of AeroNero Solutions, is driven by a singular conviction: that the world's most pressing challenges demand solutions that are both scientifically rigorous and human-centric.

time to read

4 mins

January 2026

Outlook Business

Outlook Business

Building The Invisible Layer Of Collections: Kannan Sriraman's Spocto X Journey

Engineering AI-driven collections systems that scale quietly, stay compliant, and respect human outcomes

time to read

1 mins

January 2026

Outlook Business

Outlook Business

Distilling the Heartland

Built far from India's metros, a legacy player is strengthening manufacturing while developing premium brands to compete in a rapidly expanding alcobev market

time to read

5 mins

January 2026

Outlook Business

Outlook Business

Chetu Builds Noida's Legacy Through Code, Talent, and Community

As Chetu, a global leader in AI and digital transformation solutions, celebrates more than a quarter of a century, the software leader's legacy shines brightest in Noida, Uttar Pradesh. This is not just because of its business achievements, such as serving clients across countries and pioneering enterprise AI solutions, but through its unwavering dedication to India's tech ecosystem and social progress. This vision comes alive through the Chetu skill centre and the Chetu Foundation, two cornerstone initiatives that demonstrate sustainable impact.

time to read

1 min

January 2026

Outlook Business

Outlook Business

Building Institutions That Serve The Nation

How Ramya Ramachandren is shaping education, healthcare, and social impact

time to read

2 mins

January 2026

Listen

Translate

Share

-
+

Change font size