Gå ubegrenset med Magzter GOLD

Gå ubegrenset med Magzter GOLD

Få ubegrenset tilgang til over 9000 magasiner, aviser og premiumhistorier for bare

$149.99
 
$74.99/År

Prøve GULL - Gratis

THE GAMES WE PLAY

Outlook Business

|

July 2024

For the youngest and most populous nation in the world, India's sporting achievements leave much to be desired. Things are changing, but they need to change way more quickly

- Sammya Mukhopadhyay

THE GAMES WE PLAY

When Neeraj Chopra’s javelin moved through the warm Tokyo air to land at the 87.58-metre mark, a tiny village in northwest India, located 5,847 kilometres away from the Japanese capital, lit up in joy. The joy spread like wildfire to engulf a sixth of humanity. Within hours, children carrying sticks double or sometimes triple their size came out on the streets and started throwing what they imagined were javelins. And a country of 1.4 billion people celebrated its first track-and-field gold at the biggest sporting event in the world.

Four years have since passed by.

Later this month at the Paris Olympics India will not set the Seine on fire, for sure. A couple of trinkets more than the seven we won at Tokyo will get the country preening. However, there is a silent revolution happening. More and more Indians are taking up football, athletics, basketball and a bunch of other activities at a young age. And parents do not mind.

Mugdha Kapoor, 34, a journalist with a national daily, enrolled her four-year-old son at a football academy in Noida. “This year, during the summer vacation, I first took him for karate. He did not like the ‘fighting’,” she says. So, she then took him for skating lessons. “He is having a lovely time and really enjoying himself,” she says. Asked if she thinks she would be fine if her son went on to build a career in sports, she says, “Absolutely. As long as he is successful and happy doing it.”

Kapoor is not alone. “Parents now base their decision on which school to send their child based on the sports that are available,” says Sudeep Kulkarni, founder of Game Theory, a sports training business based out of Bengaluru.

Ready, Set, Go

FLERE HISTORIER FRA Outlook Business

Outlook Business

Outlook Business

Running Out of Steam?

India's digital public infrastructure won global praise with Aadhaar and UPI. But its newer platforms are stumbling at scale, exposing gaps in design, delivery and adoption

time to read

6 mins

October 2025

Outlook Business

Outlook Business

'Values, Versatility and Design are Reshaping Indian Manufacturing'

India's manufacturing playbook is evolving. Shreevar Kheruka, managing director of Borosil, shares the trends reshaping design and consumer demand

time to read

1 min

October 2025

Outlook Business

Outlook Business

Trust NR Narayana Murthy? First Check if it's an AI Video

One of the dangers of AI is the advent of convincing deepfakes generated by morphing images, voice notes and videos that can hoodwink you into erroneously revealing financial details or making payments to scamsters

time to read

5 mins

October 2025

Outlook Business

Outlook Business

Rhythm of Reinvention

For Apollo 24/7's Madhivanan Balakrishnan, playing percussion instruments mirrors the rhythm and focus he brings to leadership- balancing intuition, discipline and flow in every aspect of life

time to read

2 mins

October 2025

Outlook Business

Outlook Business

Diaspora Disconnect

A study finds that migration and trade links are weaker than assumed, with Indian and Chinese migrants showing limited, context-specific economic impact

time to read

3 mins

October 2025

Outlook Business

Outlook Business

Why Leaders Fail

The promise of the future is frequently overshadowed by the weight of legacy. History demonstrates that great leaders and businesses fail because they cling too tightly to their past achievements, thus blurring their vision and ambition for the future.

time to read

3 mins

October 2025

Outlook Business

Outlook Business

Packed With Nostalgia

Rasna grew from humble beginnings in Ahmedabad. Over the decades, it has become a soft-drink concentrate leader and a household name, adapting to changing tastes and markets

time to read

5 mins

October 2025

Outlook Business

Outlook Business

Fight For Lion's Share

Rivals have thrown down the gauntlet to Maruti. Will the market leader rise to the challenge and be able to race ahead?

time to read

15 mins

October 2025

Outlook Business

Outlook Business

Spirit of Ambition

Imported labels no longer have India's premium shelves to themselves as homegrown spirits gain recognition and push for global market share

time to read

6 mins

October 2025

Outlook Business

Outlook Business

Blending Blues

Manoj Sharma pulled into a fuel station on Delhi's Outer Ring Road at least a week before he should have needed to.

time to read

6 mins

October 2025

Listen

Translate

Share

-
+

Change font size