Versuchen GOLD - Frei
THE GAMES WE PLAY
Outlook Business
|July 2024
For the youngest and most populous nation in the world, India's sporting achievements leave much to be desired. Things are changing, but they need to change way more quickly
When Neeraj Chopra’s javelin moved through the warm Tokyo air to land at the 87.58-metre mark, a tiny village in northwest India, located 5,847 kilometres away from the Japanese capital, lit up in joy. The joy spread like wildfire to engulf a sixth of humanity. Within hours, children carrying sticks double or sometimes triple their size came out on the streets and started throwing what they imagined were javelins. And a country of 1.4 billion people celebrated its first track-and-field gold at the biggest sporting event in the world.
Four years have since passed by.
Later this month at the Paris Olympics India will not set the Seine on fire, for sure. A couple of trinkets more than the seven we won at Tokyo will get the country preening. However, there is a silent revolution happening. More and more Indians are taking up football, athletics, basketball and a bunch of other activities at a young age. And parents do not mind.
Mugdha Kapoor, 34, a journalist with a national daily, enrolled her four-year-old son at a football academy in Noida. “This year, during the summer vacation, I first took him for karate. He did not like the ‘fighting’,” she says. So, she then took him for skating lessons. “He is having a lovely time and really enjoying himself,” she says. Asked if she thinks she would be fine if her son went on to build a career in sports, she says, “Absolutely. As long as he is successful and happy doing it.”
Kapoor is not alone. “Parents now base their decision on which school to send their child based on the sports that are available,” says Sudeep Kulkarni, founder of Game Theory, a sports training business based out of Bengaluru.
Ready, Set, Go
Diese Geschichte stammt aus der July 2024-Ausgabe von Outlook Business.
Abonnieren Sie Magzter GOLD, um auf Tausende kuratierter Premium-Geschichten und über 9.000 Zeitschriften und Zeitungen zuzugreifen.
Sie sind bereits Abonnent? Anmelden
WEITERE GESCHICHTEN VON Outlook Business
Outlook Business
Powering the Cloud
As data centres multiply across India, rising energy needs can strain transmission networks and challenge the country's clean-power ambitions
5 mins
December 2025
Outlook Business
'Reimagining Industrial India: Sustainable, Skilled and Inclusive'
India's manufacturing playbook is evolving. Aditi Kumar, joint managing director, TVS ILP, shares the trends reshaping design and consumer demand
1 min
December 2025
Outlook Business
Fighting on Foreign Soil
Facing overcapacity at home, Chinese automakers are hunting for market share in India's key export strongholds
5 mins
December 2025
Outlook Business
A Fine Balance
A Jaipur-based health-tech start-up is building a network for diagnosing and treating vertigo, bringing specialised care and advanced rehab to patients globally
3 mins
December 2025
Outlook Business
On the Prowl
Manipal's insatiable appetite for acquisitions has made it the biggest hospital chain in the country this year
5 mins
December 2025
Outlook Business
The Power of Scale
After decades of calm in India's paints market, Birla Opus' entry has shown that in a world chasing speed, size can still be a strategy
5 mins
December 2025
Outlook Business
Tanaashi Technologies - Empowering MSMEs with Scalable Digital Transformation
Building agile technology platforms that strengthen MSME productivity and competitiveness
2 mins
December 2025
Outlook Business
Money Trails
A study explores how interest rates and money supply shape tourism flows and spending across small Pacific Island economies
3 mins
December 2025
Outlook Business
Altera Institute - Reimagining Business Education for India's Digital and AI Future
Reimagining business education for a world driven by technology and purpose
2 mins
December 2025
Outlook Business
Dark Horse to Disruptor
Rapido has broken the Uber-Ola duopoly in ride hailing by flipping the typical go-to-market script of consumer-tech in India. Now it is foraying into food delivery
6 mins
December 2025
Listen
Translate
Change font size
