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AI boom makes price hikes 'unavoidable'
The Mercury
|June 19, 2026
Outgoing Apple CEO Tim Cook warned that demand for memory chips from the artificial intelligence boom will force the tech giant to increase the prices of its products, according to an interview with the Wall Street Journal published this week.
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"Unfortunately, price increases are unavoidable," he told the newspaper, adding that his company has been "trying to shield customers from the increases" but that it had become "unsustainable".
This story is from the June 19, 2026 edition of The Mercury.
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