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Why trick-or-treaters may bag less chocolate this year

Los Angeles Times

|

October 28, 2025

Ghouls, goblins ... and gummy bears.

- BY DEE-ANN DURBIN

Why trick-or-treaters may bag less chocolate this year

THE PRICE OF cocoa has risen sharply after poor harvests in West Africa.

Trick-or-treaters may find more fruity candy than chocolate among their Halloween handouts this year. That should be fine with younger consumers, who have been gravitating for years toward non-chocolate candies like gummies, freeze-dried treats and other sweets that come in a variety of shapes, colors and flavors.

Last year, 52% of the total volume of Halloween candy sold in the U.S. was made of chocolate, according to Dan Sadler, a principal for client insights at the market research company Circana.

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