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Why trick-or-treaters may bag less chocolate this year
Los Angeles Times
|October 28, 2025
Ghouls, goblins ... and gummy bears.
Trick-or-treaters may find more fruity candy than chocolate among their Halloween handouts this year. That should be fine with younger consumers, who have been gravitating for years toward non-chocolate candies like gummies, freeze-dried treats and other sweets that come in a variety of shapes, colors and flavors.
Last year, 52% of the total volume of Halloween candy sold in the U.S. was made of chocolate, according to Dan Sadler, a principal for client insights at the market research company Circana.
But in the 12 weeks ending Oct. 5, chocolate accounted for 44% of the Halloween candy sold in the U.S.
Diese Geschichte stammt aus der October 28, 2025-Ausgabe von Los Angeles Times.
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