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Delivering at record speed
Financial Express Pune
|March 02, 2026
GROWTH IN E-RETAIL AD SPENDS HAS FLIPPED THE MARKETING PLAYBOOK
E-COMMERCE GIANTS LIKE Amazon and Flipkart, and quick-commerce firms like Zepto and Blinkit, over the last couple of years, have evolved into much more than just convenient shopping destinations.
They're also rapidly becoming the fastest growing advertising media platforms.
According to dentsu's Digital Advertising Report, advertising spends on e-retail platforms grew by 55.8% in 2025, which is more than double the growth rate of 23.4% recorded in 2024. Ad spending on these platforms accounted for 24.5% of all digital media spends in 2025, reaching ₹17,601 crore.
This story is from the March 02, 2026 edition of Financial Express Pune.
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