Versuchen GOLD - Frei
Delivering at record speed
Financial Express Pune
|March 02, 2026
GROWTH IN E-RETAIL AD SPENDS HAS FLIPPED THE MARKETING PLAYBOOK
E-COMMERCE GIANTS LIKE Amazon and Flipkart, and quick-commerce firms like Zepto and Blinkit, over the last couple of years, have evolved into much more than just convenient shopping destinations.
They're also rapidly becoming the fastest growing advertising media platforms.
According to dentsu's Digital Advertising Report, advertising spends on e-retail platforms grew by 55.8% in 2025, which is more than double the growth rate of 23.4% recorded in 2024. Ad spending on these platforms accounted for 24.5% of all digital media spends in 2025, reaching ₹17,601 crore.
Diese Geschichte stammt aus der March 02, 2026-Ausgabe von Financial Express Pune.
Abonnieren Sie Magzter GOLD, um auf Tausende kuratierter Premium-Geschichten und über 9.000 Zeitschriften und Zeitungen zuzugreifen.
Sie sind bereits Abonnent? Anmelden
WEITERE GESCHICHTEN VON Financial Express Pune
Financial Express Pune
China pledges to root out wasteful budget spending
BEIJING'S FISCAL SPACE SHRINKS AMID RISING DEBT
1 min
March 07, 2026
Financial Express Pune
Flipkart lays off 250-300 employees
WALMART-BACKED E-COMMERCE MAJOR
1 min
March 07, 2026
Financial Express Pune
Finance ministry sees significant war implications
Risks to balance of payments may have elevated: First official assessment
3 mins
March 07, 2026
Financial Express Pune
Hotel tariffs, airfares soar in Ahmedabad
HOTELTARIFFS IN Ahmedabad and airfares of incoming flights to the Heritage City have seen a massive surge after India entered the final of the ongoing T20 World Cup on Thursday night, defeating England by seven runs in Mumbai.
2 mins
March 07, 2026
Financial Express Pune
'I don't think there should be any single superintelligence in the world'
OpenAI CEO Sam Altman on the exponential acceleration of Artificial Intelligence (AI), India's employment anxiety and AI's geopolitical faultlines. He was in conversation with Anant Goenka, Executive Director, The Indian Express Group
1 min
March 07, 2026
Financial Express Pune
₹2-lakh farm loan waived in Maharashtra budget
THE MAHARASHTRA GOVERNMENT on Friday announced a farm loan waiver of up to ₹2 lakh in the 2026-27 budget, which also focuses on river-linking projects, women empowerment, youth development, health, startups and strengthening social welfare schemes.
2 mins
March 07, 2026
Financial Express Pune
F-1 visas for Indian students drop 69%
AFTER THE DONALD Trump administration’s immigration crackdown lastyear,the number of F-1 visas issued to Indian students fell by 69% in June and July 2025 compared to the previous year, according to the newlyreleased data from the US Department of State.
1 min
March 07, 2026
Financial Express Pune
Karnataka set to revise liquor excise policy; may result in lower retail prices
New plan based on alcohol-in-beverage content will come into effect in FY27
2 mins
March 07, 2026
Financial Express Pune
Compensation for small-value digital frauds proposed
COVERAGE FOR UPTO 85% OF LOST AMOUNT
2 mins
March 07, 2026
Financial Express Pune
Snabbit brings expert-first model in house help space
SNABBIT, A STARTUP offering instant domestic help, says it is processing about 35,000 jobs a day as competition intensifies in the emerging quick home-services market.
2 mins
March 07, 2026
Listen
Translate
Change font size