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Storytelling and the business model canvas

Business World Philippines

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June 26, 2026

“The power of storytelling” was the topic of Karen Davila at the Filipina CEO Circle’s (FCC) graduation for “CEO Next,” co-chaired by Accenture’s Ambe Tierro and Asticom’s Mharicar Castillo.

- FLOR G. TARRIELA

“CEO Next” is FCC’s flagship program designed to empower and train high performing senior women executives into CEO roles. Ms. Karen said that while your past explains who you are, it does not define you. How you embrace your story empowers you. You choose your narrative — are you looking at the glass half full or half empty? Are you a victim or a visionary? Embrace your own story, as leadership begins with how you speak about yourself.

Congratulations to FCC/PBCom President Patricia May Siy, 2026 Asia’s Golden Icon Awardee for Transformational Impact in the Philippine Banking Industry and FCC member Margot Torres for the Quick Service Industry!

Interestingly, at the second Go Negosyo’s “Mentoring the Mentors” held June 10 in partnership with the US Embassy, David Bland discussed the Business Model Canvas (BMC) and he highlighted that the business model should tell a story. The Go Negosyo mentoring initiated by Joey Concepcion in 2006 has more than 800 mentors today. David Bland, author of “Testing Business Ideas,” helps companies find their product market fit using lean startup, design thinking and business model innovation.

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