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AMERICA'S BEST PROGRAMS LOYALTY 2024
Newsweek Europe
|February 23, 2024
CUSTOMER LOYALTY MEANS BIG BUSINESS
LOYALTY programs may mean a free cup of coffee or a discount on a shirt to one individual, but to the overall marketplace, such plans deliver seismic influence on companies' bottom lines. Data analysis firm Statista predicts that the global loyalty management ecosystem will be worth $24 billion by the end of 2029, up from about $5.6 billion in 2022.
That's a lot of people signing up to be repeat customers. And businesses have taken note, offering loyalty programs that span the consumer landscape, crossing sectors with similar offers of discounts and freebies. With so many ways to show your brand loyalty, though, discerning which programs are worth the sign-up can be a confusing task.
This story is from the February 23, 2024 edition of Newsweek Europe.
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