AMERICA'S BEST PROGRAMS LOYALTY 2024

CUSTOMER LOYALTY MEANS BIG BUSINESS

- Nancy Cooper

LOYALTY programs may mean a free cup of coffee or a discount on a shirt to one individual, but to the overall marketplace, such plans deliver seismic influence on companies' bottom lines. Data analysis firm Statista predicts that the global loyalty management ecosystem will be worth $24 billion by the end of 2029, up from about $5.6 billion in 2022.

That's a lot of people signing up to be repeat customers. And businesses have taken note, offering loyalty programs that span the consumer landscape, crossing sectors with similar offers of discounts and freebies. With so many ways to show your brand loyalty, though, discerning which programs are worth the sign-up can be a confusing task.