THIS WEEK IN WATCHES

LVMH Watch Week 2025 unveiled a striking mix of innovation, heritage, and ambition while signalling the group's growing eminence in haute horology.

- WORDS ANANDHI GOPINATH

In just six editions, LVMH Watch Week has cemented its place as a key event on the horological calendar. What began in 2020 as an intimate showcase for a select few maisons has now expanded to feature nine brands, reflecting both the group's growing ambitions and its increasingly influential presence in high watchmaking. Originally set to take place in Los Angeles, the 2025 edition was swiftly relocated to New York and Paris due to unforeseen wildfires—demonstrating LVMH's agility and strategic foresight.

This year's event is particularly significant, marking the first participation of Louis Vuitton. Their inclusion alongside stalwarts such as Bvlgari, Hublot, TAG Heuer, Zenith, Daniel Roth, and Gérald Genta underscores LVMH's commitment to integrating its diverse portfolio into a unified vision of luxury and innovation. The decision to split the showcase between New York and Paris is equally telling—New York, with its commercial dynamism, and Paris, as the group's historic stronghold, represent a powerful statement about the LVMH group's global aspirations in watchmaking.

At the helm of this momentum is Frédéric Arnault, CEO of LVMH Watches, whose leadership continues to steer the group's maisons toward greater creative and technical excellence. The watch division itself has seen steady growth, with a reported 7% organic revenue increase in 2023, fuelled by the continued success of brands like Bulgari, TAG Heuer, and Zenith.