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CROWD FAVOURITE
World of Watches
|Spring 2025
Maurice Lacroix introduces two new AIKON Automatic Skeleton references, in grey and blue.
Ask and you shall receive.The unremitting prayers of Maurice Lacroix's faithful have been answered with the much-anticipated release of the sporty-chic AIKON Automatic Skeleton in 42mm. For nearly half a century, Maurice Lacroix has been hitting home run after home run, creating recognisable watches like the AIKON, at its watchmaking base located in Saignelégier, Switzerland. The brand's sustained ability to make well-priced and well-designed watches that offer outstanding value and quality to its followers truly sets it apart.
The old adage that the customer is always right is an art perfected by the brand. Ears prick. Eyes open. Maurice Lacroix listens. In fact, the brand goes as far as canvassing customers and retailers for feedback and listens to crowd-sourced opinions as seeds of inspiration for new watches.
This story is from the Spring 2025 edition of World of Watches.
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