NOT JUST APPLE, BUT NEW HIGH-HANGING FRUITS

It’s doing a pivot from a distributor to aggregator and specialist, from devices and phones to enterprise-level tech. We might soon associate Redington Limited more with Cloud than with Apple.

- Pratima H

RAJIV SRIVASTAVA

Managing Director

RANK 5 REDINGTON

Redington Limited is an integrated technology solutions provider and a Fortune 500 company- formed about 30 years back. Its life, so far, has been marked as a product distribution firm. But we can see that it's embracing its mid-life point with a new turn altogether. It is trying on all fronts - from what it sells, how it sells, who it partners with to what it invests in - as it morphs, deliberately, into diversified technology solutions.

If the Apple store in India had been opened a decade back, the story would been turbulent for this Appledominant distributor of devices and phones. But the company (a listed Apple products' distributor in India for over a decade) is now more enterprise cloud, digital and solar- inking quite a diversified basket of fruits. As estimated in media reports, Apple hardly contributes 30 per cent to the company's annual revenue while HP, Dell, Lenovo, contribute 12 per cent, eight per cent and seven per cent respectively, to Redington's revenue. If we consider its overall portfolio too, the share of smartphones is at 25-27 per cent, of endpoint devices is 30 per cent, but the enterprise portfolio is an equally strong 30-31 per cent.

There are efforts being made to make the company be known as more of a technology solutions provider now. The company is betting big on Cloud, solar, hybrid work and learn environments, SMB (small and medium businesses) and enterprise technology (infrastructure for servers, storage, networking, and security).