Facebook Pixel "WHAT CRICKET HAS TAUGHT US IS THAT WE HAVE TO PERSEVERE" | Businessworld India - business - Read this story on Magzter.com

Try GOLD - Free

"WHAT CRICKET HAS TAUGHT US IS THAT WE HAVE TO PERSEVERE"

Businessworld India

|

February 11, 2023

Former Indian cricketer-turned-coach-turned-commentator Sanjay Bangar has launched Cricuru, an online cricket coaching platform to tap into the huge demand for quality coaching. BW Businessworld's Rohit Chintapali caught up with Bangar to know about his entrepreneurial vision, the business of cricket and more. Edited excerpts of the chat:

-  Rohit Chintapali

"WHAT CRICKET HAS TAUGHT US IS THAT WE HAVE TO PERSEVERE"

Sanjay, what got you started with this venture? Could you tell us about the backstory?

My dear friend Virender Sehwag and I used to open for India together. Over the years, we've continued to cherish our friendship. He had come over for dinner after my India stint to enquire about what was going on in my mind. And I said that I feel there is going to be a need for a coaching app in India. While BCCI is doing some amazing work by educating players and coaches through the National Cricket Academy (NCA), they have their limitations because every state association can only nominate two or three candidates to undergo these courses. Hence, the output of qualified coaches is pretty limited. If you compare the player-to-qualified coach ratio- it's pretty high.

Viru also said that he had exactly those things in mind in 2003-04, when he was still playing and at the peak of his powers. Aspiring and professional cricketers alike, all wanted to approach him to learn his mindset towards the game. While he wanted to share, it was practically impossible for him to interact with everybody interested. Although he had invested in a tech company, the technology hadn't really developed yet, back then.

But now, the technology is available and we have some like-minded people who are willing to support us and our vision to help cricketers and coaches in every nook and corner of India through the app. So, we thought, why not do it?

Is it a good time to be an entrepreneur and a sportsperson in India?

MORE STORIES FROM Businessworld India

BW Businessworld

BW Businessworld

What's Your Love Language?

Singles in India are becoming more authentic and intentional in their ask when it comes to finding life partners. A significant percentage want to be single

time to read

4 mins

May 02, 2026

BW Businessworld

BW Businessworld

Calibrated Measures During Heightened Economic Uncertainty

NIRMAL MINDA on how strong buffers and policy agility can steady India amid global volatility

time to read

2 mins

May 02, 2026

BW Businessworld

BW Businessworld

The Startup Ecosystem

are offering more equity precisely when the equity is least likely to pay.

time to read

3 mins

May 02, 2026

BW Businessworld

BW Businessworld

“Design is about a compulsion to express”

At BW Businessworld, we got in touch with renowned designer Raseel Gujral Ansal, who works across interior, spatial, and product design, to discuss her design journey, the latest art exhibition she has curated, and more.

time to read

3 mins

May 02, 2026

BW Businessworld

BW Businessworld

ETHANOL PIVOT

India's ethanol push gathers pace. Excerpts

time to read

1 mins

May 02, 2026

BW Businessworld

BW Businessworld

“In Uncertain Times, Leaders Must Create Certainty”

As Freshworks, which was the first Indian SaaS-based unicorn to get listed on Nasdaq in 2021, strides into a new era, BW Businessworld seeks out the company's President and CEO, DENNIS WOODSIDE, for an insight into how it is navigating global uncertainty, the Al opportunity and the road to a $1 billion annual recurring revenue (ARR). Excerpts of a conversation with Rohit Chintapali

time to read

7 mins

May 02, 2026

BW Businessworld

BW Businessworld

STORIES THAT HUMANISE INDIA'S FIGHTING FORCES

A former Army Chief distils legend, lived experience and institutional ethos into a compelling narrative of India's military life in The Curious and the Classified

time to read

3 mins

May 02, 2026

BW Businessworld

BW Businessworld

My Beliefin Entrepreneurs Powering India Story Stronger Today'

Marico founder HARSH MARIWALA opens up with Suman K. Jha on innovation, family businesses, global headwinds and much more. Excerpts

time to read

6 mins

May 02, 2026

BW Businessworld

BW Businessworld

"Microfinance Institutions Will Play A Key Role In Expanding Financial Inclusion"

AVINASH KUMAR, COO of DJT Microfinance, says the sector is moving from scale-led expansion to responsible, quality-driven growth

time to read

2 mins

May 02, 2026

BW Businessworld

BW Businessworld

Panasonic Life Solutions Hikes Digital Spends By 35-40%

In a conversation with BW Businessworld's Reema Bhaduri, outlines the company's AI-led marketing shift, digital-first media strategy and aggressive summer push, while balancing traditional trade strengths with new-age commerce and hyperlocal activation. Excerpts

time to read

3 mins

May 02, 2026

Translate

Share

-
+

Change font size