Essayer OR - Gratuit

"WHAT CRICKET HAS TAUGHT US IS THAT WE HAVE TO PERSEVERE"

Businessworld India

|

February 11, 2023

Former Indian cricketer-turned-coach-turned-commentator Sanjay Bangar has launched Cricuru, an online cricket coaching platform to tap into the huge demand for quality coaching. BW Businessworld's Rohit Chintapali caught up with Bangar to know about his entrepreneurial vision, the business of cricket and more. Edited excerpts of the chat:

-  Rohit Chintapali

"WHAT CRICKET HAS TAUGHT US IS THAT WE HAVE TO PERSEVERE"

Sanjay, what got you started with this venture? Could you tell us about the backstory?

My dear friend Virender Sehwag and I used to open for India together. Over the years, we've continued to cherish our friendship. He had come over for dinner after my India stint to enquire about what was going on in my mind. And I said that I feel there is going to be a need for a coaching app in India. While BCCI is doing some amazing work by educating players and coaches through the National Cricket Academy (NCA), they have their limitations because every state association can only nominate two or three candidates to undergo these courses. Hence, the output of qualified coaches is pretty limited. If you compare the player-to-qualified coach ratio- it's pretty high.

Viru also said that he had exactly those things in mind in 2003-04, when he was still playing and at the peak of his powers. Aspiring and professional cricketers alike, all wanted to approach him to learn his mindset towards the game. While he wanted to share, it was practically impossible for him to interact with everybody interested. Although he had invested in a tech company, the technology hadn't really developed yet, back then.

But now, the technology is available and we have some like-minded people who are willing to support us and our vision to help cricketers and coaches in every nook and corner of India through the app. So, we thought, why not do it?

Is it a good time to be an entrepreneur and a sportsperson in India?

PLUS D'HISTOIRES DE Businessworld India

BW Businessworld

8 GADGETS THAT WHISPER CLASS - AND JUST WORK

Eight impeccably designed gadgets that define modern luxury through effortless performance, proving that true class whispers-it never shouts

time to read

3 mins

November 01, 2025

BW Businessworld

A CELEBRATION OF ART

The first week of October saw the Blue City hosting the first edition of the Jodhpur Arts Week

time to read

2 mins

November 01, 2025

BW Businessworld

BW Businessworld

"WE PLAN TO OPEN 10 TO 15 NEW STORES ANNUALLY"

This festive season Decathlon Sports India is offering a curated range of their products in the sports and fitness categories. We caught up with Gaudham Ganesh, Head of Marketing, Decathlon Sports India, to ascertain the shopping behaviour of Decathlon customers. Excerpts:

time to read

2 mins

November 01, 2025

BW Businessworld

BW Businessworld

"30 per cent of our sales come from our digital channels"

We caught up with ADOSH SHARMA, Country Commercial Manager, IKEA to speak about their focus on the Indian market and more

time to read

2 mins

November 01, 2025

BW Businessworld

BW Businessworld

RADO

INNOVATION AND TIMELESS DESIGN

time to read

1 min

November 01, 2025

BW Businessworld

BW Businessworld

Modern twist to a timeless memory

By engaging deeply with our consumers and monitoring online chatter, we can identify emerging trends swiftly and efficiently

time to read

3 mins

November 01, 2025

BW Businessworld

BW Businessworld

THE GUT-BRAIN CONNECTION

A striking fact is that most of our neurotransmitters are produced in the gut. Nearly 80 percent of serotonin, the “calming” hormone that regulates mood, sleep and even gut motility is made in the digestive tract.

time to read

2 mins

November 01, 2025

BW Businessworld

BW Businessworld

"LUXURY IS TO BE ABLE TO CONTROL THE PACE OF YOUR LIFE"

Actor TAAPSEE PANNU champions fearless authenticity as her brand. To her, luxury is to be 'present', to be able to make a choice and be able to control the pace of one's life

time to read

4 mins

November 01, 2025

BW Businessworld

BW Businessworld

THE PROMISE OF LUXURY

The luxury market in India shows promise despite slow growth globally. Investing in building an enduring relationship with a consumer, who is spoiled for choice and has a short attention span, is what will help brands elevate their game.

time to read

3 mins

November 01, 2025

BW Businessworld

BW Businessworld

INSIDE THE 2025 SHOPPING FRENZY

As India steps into the 2025 festive season, online retail is poised for a record-breaking year

time to read

4 mins

November 01, 2025

Translate

Share

-
+

Change font size