Customers attracted to electronics, travel & dining

Uttam Tibrewal, Executive Director & Deputy CEO at AU Small Finance Bank, highlights the key attractions of festive offers:

- Ravi Lalwani

Ravi Lalwani: What festive offers have been introduced by AU SFB recently? Have these offers been successful in achieving their targets?

Uttam Tibrewal: AU Small Finance Bank (AU SFB) has recently launched its biggest shopping festival of the year, ‘AU Heart To Cart,’ which runs from October 3rd to November 3rd, 2024. This month-long campaign is designed to provide our customers with an exciting and rewarding shopping experience, offering exclusive deals across a wide range of banking services and shopping categories. The festival features an array of benefits, including discounts, gift vouchers, and assured rewards on credit and debit cards, as well as special benefits on accounts, lockers, and fixed deposits. Additionally, our business customers can enjoy exclusive benefits worth over `2000 through digital activations.

We are encouraged by the initial response, which indicates a significant uptake in categories such as electronics, travel, and dining. These positive trends suggest that we are on track to achieving our campaign goals, demonstrating the success of ‘AU Heart To Cart’ in delivering value to our customers.