Love It? Then Let's Repete
Red Magazine|January - February 2018

Repetition makes reputation and reputation make customers. Perhaps this was the sentiment that drove REPETE, a brew pub on Road No 36, to choose such a name. Started by a group of beer enthusiasts and managed by Mikhail Wadhwani, REPETE is a blend of style and class.

Tell us something about yourself. How did you come into the business?

Because of my long experience in the hospitality industry, I was brought in to build the brand, create an identity for REPETE Brewery & to stimulate people’s interest. I was new to the brand and the concept of the brewery was new to the city. So, it was a double challenge for me.

What gave you the courage to start a brewery in Hyderabad, where it is still considered a new concept?

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