Steam Stress
Red Magazine|January - February 2018

With a successful stint behind him in Delhi and Bengaluru, a beer-loving chemical engineer-turned-businessman decides to test his expertise and acumen with beer in Hyderabad. Owned and brewed by Vikram Seam, Vapour Brew Pub, is one of the most happening places in the city. People from all over the city flock to Road No 36, where Vapour Brew Pub is located.

Tell us something about yourself. How did you come into business?

Academically, I got a B.E. degree in Chemical Engineering and Masters in Plastics Technology. However, in my heart, I was always fixated on settling in the hospitality industry. In 2001, I laid the foundation of this endeavor and since then, there has been no looking back.

What gave you the courage to start a brewery, still considered a new concept in Hyderabad?

We had a restaurant in Gurgaon which was running well but I wanted to do something bigger and better. I myself as an individual, love beer, and in 2009 when I was planning to revamp our business, we converted our restaurant into a brewery. Thus, the brand VAPOUR was born. After a successful stint in Delhi, Bengaluru and Gurgaon, I was eagerly eyeing Hyderabad and 2016 marked the completion of my long-cherished desire. The city was new to the beer culture, but we were sure that with our expertise, experience and taste, we would redefine beer experience.

Any initial hiccups?

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