Steam Stress
Red Magazine|January - February 2018

With a successful stint behind him in Delhi and Bengaluru, a beer-loving chemical engineer-turned-businessman decides to test his expertise and acumen with beer in Hyderabad. Owned and brewed by Vikram Seam, Vapour Brew Pub, is one of the most happening places in the city. People from all over the city flock to Road No 36, where Vapour Brew Pub is located.

Tell us something about yourself. How did you come into business?

Academically, I got a B.E. degree in Chemical Engineering and Masters in Plastics Technology. However, in my heart, I was always fixated on settling in the hospitality industry. In 2001, I laid the foundation of this endeavor and since then, there has been no looking back.

What gave you the courage to start a brewery, still considered a new concept in Hyderabad?

We had a restaurant in Gurgaon which was running well but I wanted to do something bigger and better. I myself as an individual, love beer, and in 2009 when I was planning to revamp our business, we converted our restaurant into a brewery. Thus, the brand VAPOUR was born. After a successful stint in Delhi, Bengaluru and Gurgaon, I was eagerly eyeing Hyderabad and 2016 marked the completion of my long-cherished desire. The city was new to the beer culture, but we were sure that with our expertise, experience and taste, we would redefine beer experience.

Any initial hiccups?

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM RED MAGAZINEView All

Steam Stress

With a successful stint behind him in Delhi and Bengaluru, a beer-loving chemical engineer-turned-businessman decides to test his expertise and acumen with beer in Hyderabad. Owned and brewed by Vikram Seam, Vapour Brew Pub, is one of the most happening places in the city. People from all over the city flock to Road No 36, where Vapour Brew Pub is located.

3 mins read
Red Magazine
January - February 2018

Shilpa Designs Concept

Acclaimed fashion designer and supermodel Shilpa Reddy has given the city yet another pleasant surprise by launching her new studio on Road No 45, Jubilee Hills.

1 min read
Red Magazine
January - February 2018

New Designer On The Block

Sirisha Reddy launched her eponymous designer label recently in Jubilee Hills.

1 min read
Red Magazine
January - February 2018

Mix And Match Fashion

An outfit paired with the right footwear is all you need to look PERFECT.

1 min read
Red Magazine
January - February 2018

Love It? Then Let's Repete

Repetition makes reputation and reputation make customers. Perhaps this was the sentiment that drove REPETE, a brew pub on Road No 36, to choose such a name. Started by a group of beer enthusiasts and managed by Mikhail Wadhwani, REPETE is a blend of style and class.

2 mins read
Red Magazine
January - February 2018

For That Large Gulp

Get high on life and celebrate it large and loud. That is the mantra of HyLife. Standing tall on Road No. 36, this place embodies its name. Started by successful hotelier Kedar Selagamsetty, this place offers the best line up of craft beer but has much more to offer for one and all.

2 mins read
Red Magazine
January - February 2018

An Experience For All

Regarded as the ‘the Prince of Indian cuisine’, Zorawar Kalra, launched Massive Restaurants Pvt. Ltd. in Dec. 2012.

1 min read
Red Magazine
January - February 2018

A New Code To The City

What comes to your mind when we say Zero40? The STD code of Hyderabad? It is time you begin to associate it with fun, music and most importantly, craft beer. Started by Anoor and Aditya, Zero40 has become a must-visit destination on Road 10.

3 mins read
Red Magazine
January - February 2018

The Girl & Her Glitter

I want my firm to be remembered as a passion-driven and customer centric one which makes the customer feel at home. Adhering to our tradition, every member of Vaibhav family is humble, courteous and has zeal to do more.

3 mins read
Red Magazine
December - January 2018

Designed To Suit Your Style

Groom-to-be?

1 min read
Red Magazine
December - January 2018
RELATED STORIES

THE IMPOSTERS

THE SUPERMARKET SHELVES ARE REPLETE WITH SCHIZOPHRENIC FARE — NO-MEAT JERKY? DAIRY-FREE CHEESE? EGGLESS EGGS? HERE’S THE LOWDOWN ON THESE TRENDING NEW FOODS — WHAT THEY ARE, WHAT THEY AREN’T, WHAT TO BUY AND WHAT TO PASS BY.

8 mins read
Oxygen
Summer 2021

UNCOMMON CORE

A TRIM, TIGHT TORSO IS THE STUFF OF LEGENDS … GET READY TO BE LEGENDARY. THESE EIGHT UNORTHODOX EXERCISES ARE JUST THE THING TO REACTIVATE YOUR MIDSECTION AND SOLIDIFY YOUR SIX-PACK.

6 mins read
Oxygen
Summer 2021

BUILT ON THE BEACH

Step away from the sandcastle — and build your body instead.

6 mins read
Oxygen
Summer 2021

RECOVERY DISCOVERY

THE FITNESS SPACE IS FLOODED WITH PRODUCTS, POTIONS AND PROTOCOLS PROMISING TO OPTIMIZE YOUR RECOVERY FROM TRAINING. SEE WHAT SCIENCE HAS TO SAY ABOUT SOME OF THE MOST POPULAR APPLICATIONS.

8 mins read
Oxygen
Summer 2021

MEDICINAL BOTOX?

You probably know about the cosmetic benefits of Botox and its use in antiaging protocols, but research published in Current Sports Medicine reported that it also may be an effective treatment for sports injuries such as plantar fasciitis, compartment syndrome and tennis elbow.

1 min read
Oxygen
Summer 2021

SOY STORY

DOES SOY STILL DESERVE A PLACE OF HONOR IN A HEALTHY PLANT-FORWARD DIET? SEE WHAT THE RESEARCH HAS TO SAY.

6 mins read
Oxygen
Summer 2021

The drop zone

This revamp of a classic intensity technique is just the boost you need for amazing arms.

3 mins read
Oxygen
Summer 2021

A skeptic's journey with CBD

Life really does fly by. Before I knew it, my 40s 30ish had arrived, and with them came some new gifts from dear ol’ Mother Nature— frequent knee pain, stress, low energy and sleeplessness.

3 mins read
Oxygen
Summer 2021

Femme (fat)ale

Girls rule when it comes to fat burning, according to research published in Experimental Physiology.

1 min read
Oxygen
Summer 2021

Eat, drink, & still shrink

Lose that extra weight with a morning shake

3 mins read
Oxygen
Summer 2021