Fabric- an item to which the word enough does not apply. C’mon, let us admit that the joy of buying it never gets over. Have you ever come across a woman who doesn’t enjoy mixing-and-matching, playing with colours and trying out various blouse designs to team with saris? Offering all that that satisfies the feminine whims and wishes is Sowbhagya. The credit of building this mighty place goes to Y.Naga Ashish, who just in a short span of time, made the outlet a go-to-place for all those matching dilemmas. So, what’s his story? Read on...
EXCERPTS
The First Step
I took to the world of fashion soon after my B.Tech. I grew up amidst textures, scents and colours. I am from textile traders family. I set up a 500 sq.ft. store, Sowbhagya Matchings. To our absolute delight, it gained instant popularity.
Windfall
I was certain that our extensive collection would be an irresistible lure for fashionistas, but I did not except such an overwhelming response. Encouraged by this, I set up a 4,000 sq.ft.-Sowbhagya Multi Matchings in 2017. As far as my knowledge goes, in the entire state, ours is the biggest and most sprawled out outlet.
Selection & Collection
Our trade gives us opportunities to travel and meet people of all colours and creeds. I network and keep track of what is in demand. I am choosy and have an eye for detail. I handpick my stock. So, my shop is full of latest collection and the best selected items.
Changes & Challenges
This story is from the October- November 2017 edition of Red Magazine.
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This story is from the October- November 2017 edition of Red Magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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