TURNING 50
Let's Talk|December 2020
Here at Let’s Talk we recognise that our magazine is targeted at those aged 50 and older. So we hope we are always fair to our readers and to the older generation in general. But it seems many believe other media and businesses do not treat older people in the best way.

MORE THAN A THIRD OF BRITS have revealed that their 50s was the decade that they began to feel neglected or invisible in society.

SunLife’s Retiring Ageism Report reveals 36% of over-50s don’t think brands advertise to their age and 21% don’t think magazines represent their age.

More than two-thirds say that being neglected by society makes them feel underappreciated, and a third says it makes them depressed.

This also impacted over-50s’ career decisions, with 35% admitting they feel they’re unable to apply for jobs because of their age.

Research found that 57 was the average age Brits began to feel this way, and that more than two-thirds of over-50s said prejudice towards their age caused them to feel underappreciated and anxious.

The new Retiring Ageism report, which follows SunLife’s 2019 Ageist Britain campaign, surveyed 2,000 UK adults and analysed UK brands’ representation of over-50s.

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